Under the terms of the agreement Marshall Consultancy Limited will distribute and market the ChainReaction suite of products in the United Kingdom. The partnership with Marshall Consultancy Limited is an important step in building AXIND’s presence in the European market, and part of AXIND’s strategy to focus on innovation and investment in its partner ecosystem.
As a member of the global AXIND channel partner team, Marshall Consultancy Limited will receive significant partner benefits including comprehensive product training, dedicated sales assistance, and quality technical support. In addition, the companies will implement joint marketing programs across the target markets, and joint product development programs.
According to Matteo Chiampo, CEO of AXIND Software, the company has partnered with Marshall Consultancy Limited because of its sharp focus and expertise in the retail and garment manufacturing verticals.
“AXIND and Marshall Consultancy Limited have a tremendously complementary set of skills, and I am extremely excited about the opportunities for this partnership moving forward. Marshall Consultancy Limited’s decades of expertise and deep understanding of all aspects of the fashion industry, from collection planning and product development, to manufacturing and retail are matched perfectly by the broad and modular architecture of ChainReaction.
"Our organizations together are going to bring tremendous benefit to customers in the UK and across Europe, by helping them focus on developing successful and fast selling fashion products” concluded Chiampo.
“Andrew Lambert of Marshall Consultancy Limited said “MCL had been looking for a flexible, configurable and comprehensive platform on which to base multiple collaborative solutions. We are excited about the opportunity to use Axind’s ChainReaction product to meet our customers’ requirements and to represent Axind in this growing area of the retail and manufacturing market.”
Independent industry analyst Peter Bambridge said about this initiative “There is a growing need for collaborative solutions to help address the requirements of retailers and brand manufacturers to work closer together. Combining the expertise and market knowledge of MCL with the flexible platform of Axind’s ChainReaction should help deliver a new generation of solutions to the industry.”
About AXIND Software Pvt. Ltd.
AXIND Software is a leading provider of technology supporting the Fashion and Lifestyle industries, from planning to retail, and everything in between. AXIND’s web-based, industry-specific, easy-to-use and secure ChainReaction product suite, based on the latest Microsoft technology, helps companies bring product to market faster, communicate better, decrease errors, and become more profitable and competitive.
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