Home / Knowledge / News / Information Technology / Etam Group deploys Infor marketing solution globally
Etam Group deploys Infor marketing solution globally
19
Sep '14
Image courtesy: infor
Image courtesy: infor
Etam Group, one of the leading French women’s fashion brands, has expanded the deployment of Infor Solutions’ Marketing Management solution to increase visibility among its employees and to increase its marketing activities in the Etam 1.2.3 and Undiz brands.

The Infor Marketing Management solution, a multi-channel marketing campaign solution, that uses channels like e-mail, letter, SMS, social networks, etc., helps optimize client relationship while making it possible to analyze the impact of marketing activities on turnover.

With the latest version of the Infor Marketing Management solution, which incorporates Infor 10x technology, Etam Group plans to increase the effectiveness of marketing campaigns for all its brands. Etam Group has also decided to adopt the Infor Interaction Advisor, a software solution that makes it possible to predict client preferences and behavioral patterns according to their real time activity.

The director of information systems for Etam Group, Grégoire Sanquer said, “We are highly satisfied with Infor Solutions’ software, which our marketing teams have been using since 2005 for Etam and 1.2.3 brands. Everything has worked well from the point of view of customer service, segmentation, marketing campaign management through to their communications by mail, analysis and follow-up.”

“When developing the Undiz brand, we wanted to take our use of Infor Solutions software one step further with the updated marketing solution in version 10 so as to benefit from the enhanced social network functionality, which is particularly important for this trade name. At a later stage, we also plan to launch the Infor Interaction Advisor range. This will provide our clients with personalized messages in real time and will give a real boost to our brands in a highly competitive sector such as the world of fashion,” he added.

The vice president and general manager of Infor Solutions Grant Halloran said, “With this new Marketing Management project, we are consolidating even further our position as a specialist in managing complex marketing campaigns for major accounts, dealing with millions of emails, text messages and alerts on a monthly basis. Our solutions bring real added value in terms of specialist functionality for marketing in the fashion sector, analysis, rapid return on investment, interactivity, and digital innovation.”

Etam Group, is one of the leading French fashion company, with almost 20,000 employees and 4,200 retail outlets throughout the world.

Infor Solutions is a US software company that specializes in enterprise software ranging from financial systems and resource planning to supply chain and customer relationships. (GK)

Fibre2fashion News Desk - India


Must ReadView All

Pic: IFC

Apparel/Garments | On 15th Apr 2021

IFC to support Haiti in revamping garment sector

IFC, a member of the World Bank Group, is supporting the garment...

Pic: Sorbis / Shutterstock.com

Textiles | On 15th Apr 2021

US textiles & apparel imports down 6.98% in Jan-Feb 2021

The import of textiles and apparel by the United States decreased by...

Pic: Shutterstock

E-commerce | On 15th Apr 2021

Vietnam companies get Amazon boost to turn into brands

The Vietnam Textile & Apparel Association (VITAS) and Amazon have...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Money never disappears-it just finds new opportunities

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchain is not a silver bullet for each and every problem in supply...

Textile Industry, Head honchos

Textile Industry
Head honchos

Wearables have very limited reach

Emmi Berlin,

Emmi Berlin

With the support of the first investors - Finland's Technical Research...

David Guiho,

David Guiho

Headquartered in Apt, South of France, Delta Plus designs, manufactures...

Mukesh Bansal,

Mukesh Bansal

Vardhman is one of the largest integrated textile manufacturers of India...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah & Sandeep is a luxury menswear label...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha & Jigar blends India's unique handcrafts...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search