Home / Knowledge / News / Information Technology / Etam Group deploys Infor marketing solution globally
Etam Group deploys Infor marketing solution globally
19
Sep '14
Image courtesy: infor
Image courtesy: infor
Etam Group, one of the leading French women’s fashion brands, has expanded the deployment of Infor Solutions’ Marketing Management solution to increase visibility among its employees and to increase its marketing activities in the Etam 1.2.3 and Undiz brands.

The Infor Marketing Management solution, a multi-channel marketing campaign solution, that uses channels like e-mail, letter, SMS, social networks, etc., helps optimize client relationship while making it possible to analyze the impact of marketing activities on turnover.

With the latest version of the Infor Marketing Management solution, which incorporates Infor 10x technology, Etam Group plans to increase the effectiveness of marketing campaigns for all its brands. Etam Group has also decided to adopt the Infor Interaction Advisor, a software solution that makes it possible to predict client preferences and behavioral patterns according to their real time activity.

The director of information systems for Etam Group, Grégoire Sanquer said, “We are highly satisfied with Infor Solutions’ software, which our marketing teams have been using since 2005 for Etam and 1.2.3 brands. Everything has worked well from the point of view of customer service, segmentation, marketing campaign management through to their communications by mail, analysis and follow-up.”

“When developing the Undiz brand, we wanted to take our use of Infor Solutions software one step further with the updated marketing solution in version 10 so as to benefit from the enhanced social network functionality, which is particularly important for this trade name. At a later stage, we also plan to launch the Infor Interaction Advisor range. This will provide our clients with personalized messages in real time and will give a real boost to our brands in a highly competitive sector such as the world of fashion,” he added.

The vice president and general manager of Infor Solutions Grant Halloran said, “With this new Marketing Management project, we are consolidating even further our position as a specialist in managing complex marketing campaigns for major accounts, dealing with millions of emails, text messages and alerts on a monthly basis. Our solutions bring real added value in terms of specialist functionality for marketing in the fashion sector, analysis, rapid return on investment, interactivity, and digital innovation.”

Etam Group, is one of the leading French fashion company, with almost 20,000 employees and 4,200 retail outlets throughout the world.

Infor Solutions is a US software company that specializes in enterprise software ranging from financial systems and resource planning to supply chain and customer relationships. (GK)

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 20th Feb 2020

Bangla garment accessories sector may lose Tk 1500 cr

Bangladesh's garments accessories and packaging sector may incur a...

Pic: Shutterstock

Textiles | On 20th Feb 2020

CV outbreak lowered China's cotton consumption: USDA

The novel coronavirus (CV) outbreak and its potential ramifications...

Pic: paul prescott / Shutterstock.com

Textiles | On 20th Feb 2020

Sri Lanka's textile exports earn $5.596 bn in 2019

Sri Lanka’s earnings from textiles and garments exports increased by...

Interviews View All

Binoy Ravjani, Hero's Fashion

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Yashiki Gumber, Sahiba Fabrics

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Manuj Terapanthi, Texaura

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Uhan Soebiantoro,

Uhan Soebiantoro

Luckytex is an integrated textile manufacturing company founded by...

Madhu Sudhan Bhageria,

Madhu Sudhan Bhageria

Incorporated in August 1990, Filatex India Ltd manufactures manmade...

Erwin Devloo,

Erwin Devloo

Picanol develops, produces and markets high-tech weaving machines, based...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search