Etam Group deploys Infor marketing solution globally

19 Sep '14
3 min read
Image courtesy: infor
Image courtesy: infor

Etam Group, one of the leading French women’s fashion brands, has expanded the deployment of Infor Solutions’ Marketing Management solution to increase visibility among its employees and to increase its marketing activities in the Etam 1.2.3 and Undiz brands.

The Infor Marketing Management solution, a multi-channel marketing campaign solution, that uses channels like e-mail, letter, SMS, social networks, etc., helps optimize client relationship while making it possible to analyze the impact of marketing activities on turnover.

With the latest version of the Infor Marketing Management solution, which incorporates Infor 10x technology, Etam Group plans to increase the effectiveness of marketing campaigns for all its brands. Etam Group has also decided to adopt the Infor Interaction Advisor, a software solution that makes it possible to predict client preferences and behavioral patterns according to their real time activity.

The director of information systems for Etam Group, Grégoire Sanquer said, “We are highly satisfied with Infor Solutions’ software, which our marketing teams have been using since 2005 for Etam and 1.2.3 brands. Everything has worked well from the point of view of customer service, segmentation, marketing campaign management through to their communications by mail, analysis and follow-up.”

“When developing the Undiz brand, we wanted to take our use of Infor Solutions software one step further with the updated marketing solution in version 10 so as to benefit from the enhanced social network functionality, which is particularly important for this trade name. At a later stage, we also plan to launch the Infor Interaction Advisor range. This will provide our clients with personalized messages in real time and will give a real boost to our brands in a highly competitive sector such as the world of fashion,” he added.

The vice president and general manager of Infor Solutions Grant Halloran said, “With this new Marketing Management project, we are consolidating even further our position as a specialist in managing complex marketing campaigns for major accounts, dealing with millions of emails, text messages and alerts on a monthly basis. Our solutions bring real added value in terms of specialist functionality for marketing in the fashion sector, analysis, rapid return on investment, interactivity, and digital innovation.”

Etam Group, is one of the leading French fashion company, with almost 20,000 employees and 4,200 retail outlets throughout the world.

Infor Solutions is a US software company that specializes in enterprise software ranging from financial systems and resource planning to supply chain and customer relationships. (GK)

Fibre2fashion News Desk - India

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