;
Home / Knowledge / News / Information Technology / Top Chinese fashion firm selects Lectra's PLM solution
Top Chinese fashion firm selects Lectra's PLM solution
15
Dec '14
Ningbo PEACEBIRD, a Chinese fast-fashion company, has chosen the fashion PLM solution by Lectra, one of the leading integrated technology solutions providers for fabrics and technical textile companies, based in France, to support its business growth strategy.

In the rapidly growing and competitive Chinese fast-fashion sector, PEACEBIRD decided to further develop market share. They needed to keep an aggressive design-to-shelf cycle while continuing to cater to their diverse consumer base. Thus, the Chinese company decided to seek a partner to help them build better products faster by streamlining their product lifecycle and collection management abilities.

As a fast-fashion company, PEACEBIRD’s greatest challenges are to improve efficiency, reduce costs, and enhance product quality while keeping an eye on time to market. Lectra Fashion PLM will help PEACEBIRD meet these challenges by bridging design, development, and production to improve collaboration and supply chain management while considering the global product-development process, Lectra said in a statement.

Chen Yang, PLM project manager at the information management center of PEACEBIRD said, “Lectra’s end-to-end project approach to understanding customer needs worked for PEACEBIRD’s culture. We chose Lectra because their offer truly focuses on our needs and expectations. Lectra sees things from our perspective.”

“Lectra worked closely with PEACEBIRD’s top management to learn about their business model, identify strengths, and understand their needs. Lectra demonstrated their expertise and how they could support our global expansion,” Chen added.

Chen said, “For PEACEBIRD, Lectra is the best partner to help them meet their challenges for the long-term. I believe we can leverage our competitive strengths and support our business growth strategy with Lectra’s expertise, best practices and advanced technologies.”

Ningbo PEACEBIRD is a retail-oriented company, holding multiple brands for men, women, teens, and children. The Chinese company, whose motto is “Live with my new look”, offers high-quality fashionable clothing at accessible prices.

Lectra is one of the world leaders in integrated technology solutions—software, CAD/CAM equipment, and associated services—specifically designed for industries using fabrics, leather, technical textiles, and composite materials to manufacture their products. It serves major fashion and apparel markets. (GK)

Fibre2fashion News Desk - India


Must ReadView All

No tax on cotton fabric import from India to Vietnam soon

Textiles | On 9th Dec 2018

No tax on cotton fabric import from India to Vietnam soon

Under the free trade agreement between India and the Association of...

Courtesy: Businesswire

Textiles | On 9th Dec 2018

Endy being taken over by Sleep Country

Endy, Canada’s leading online mattress brand, is being taken over by...

Courtesy: Polartec

Textiles | On 9th Dec 2018

Polartec working with online retailer Backcountry

Polartec, the premium provider of innovative and sustainable textile...

Interviews View All

Arvind Saraf, Triveni Sarees

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Cyril Pereira, Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Smarth Bansal, Colorjet India Limited

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Luciano Sardini,

Luciano Sardini

A consolidated reality in Italy and internationally, IMA Spa is well-known ...

Marcello Galvanin,

Marcello Galvanin

Galvanin has more than 50 years of experience in the production of textile ...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

EDANA, the international association serving the nonwovens and related...

S Ziya Gumuser, Teknomelt

S Ziya Gumuser
Teknomelt

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search