For customers who require ongoing support, the retailer's contact centre is staffed by dedicated personnel who aim to solve customers' problems quickly and knowledgeably. For this reason FutureBazaar chose to deploy ATG Commerce Service Centre (ATG CSC), a software application suite that integrates personalised online commerce with order administration, sales support and customer care in the contact centre.
By creating a smooth bridge between website interactions and any phone call, e-mail or live-chat with a call centre operative, ATG CSC effectively shares all customer and web information with contact centre agents. This guarantees that customer inquiries will always be addressed quickly, accurately and consistently.
Mr. Sankarson Banerjee, CEO, Futurebazaar.com said, “FutureBazaar has always believed that investment in world-class infrastructure is the best way to build a truly superb customer experience. We loved the passion and commitment those at ATG demonstrated and believe that this comprehensive e-commerce product suite will help us continue to provide the best shopping experience for our customers”.
“As ATG continues to expand its global reach we're proud to be working with leading retailer FutureBazaar in India,” said Cliff Conneighton, senior vice president of marketing at ATG. “Our leading e-commerce software will help this top brand to establish and maintain a satisfied, loyal, and profitable online customer base.”
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