L'Oréal to develop Pudong L'Oréal Research Centre, China
26 Sep '05
3 min read
Cosmetic & beauty leader L'Oréal announced the opening of a new research facility in China, the Pudong L'Oréal Research Centre, whose main mission will be to conduct and support basic science research to vastly improve present understanding of the structure and behavior of Chinese hair and skin.
Located in Pudong, on the outskirts of Shanghai, the Research Centre is the first facility of its type operated by a cosmetics company equipped with a world-class team of chemists and physicists to advance the understanding of the unique properties of the hair and skin of people of Chinese descent.
The research complex of 3,000m² will also house product laboratories with expertise in Asian products and consumer products evaluation centres. L'Oréal will leverage the valuable knowledge that is obtained from the research that is conducted at the Pudong L'Oréal Research Centre to develop innovative and better performing new hair care, skincare and cosmetic products for a growing number of Chinese and Asian consumers worldwide.
Sir Lindsay Owen-Jones, CEO of L'Oréal declared that the opening of this Research Centre represents an important turning point for their company and for people of Asian descent around the world. The knowledge and insights that they gain through research conducted at the Pudong Research Center will ultimately allow us to develop innovative new products that better service the beauty care needs of the global Asian market.
The decision to invest in China is part of a long-term global strategy and commitment to formulate cosmetic products that meet consumer needs the world over, whilst continuing to respect cultural diversity. The Pudong Research Centre will be responsible for developing efficient, high-tolerance products that support L'Oréal's brand internationalization strategy – adapting brands originating from other parts of the world to the Chinese and Asian consumer needs; whilst also supporting the internationalization of Chinese origin brands, such as Yue-Sai.
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