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Use of RFID for apparel tagging raised sale for companies

14 Aug '08
4 min read

This is because so many of them involve metal and water and a greater challenge to RFID pricing because so many of them are much lower in price than apparel. It is rare for payback calculations to justify a tag costing more than a few percent of the value of the product it is on.

Distribution of users by country:
The new 260 page IDTechEx report finds the distribution of apparel RFID users by country as shown below. These studies mainly concern the item level retail apparel chain assessed above but they also include cloth in manufacture, pallet loads and cases in transit and apparel in industrial laundries.

Thus Japan and Germany have a great breadth of activity. The USA is nominally similar but within that group are many projects now abandoned. The UK has few projects but one - Marks and Spencer.

East is different from West:
The research carried out reveals that manufacturing is largely driving RFID in apparel in East Asia because of the huge and powerful manufacturing base there seeking cost reduction and improved response.

Where retailers are involved with RFID in East Asia, they seek improved customer service in the main, though cost reduction is of interest as well. In the West, the manufacturers are rarely taking a lead and the retailers are often very involved but usually with the objective of cost reduction.

IDTechEx Ltd

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