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Avery Dennison launches IBMD for apparel industry

14
Oct '08
Apparel manufacturers, retailers and brand owners facing a range of business challenges can now turn to a powerful new Web site launched by the Information and Brand Management Division (IBMD) of Avery Dennison. The site presents every retail identification solution needed to display, track, trace and protect brands, products and information.

The new Web site (www.ibmd.averydennison.com) brings to visitors a vast array of products and technical resources unmatched in the apparel textile industry. It reflects the company's combined and strengthened offering following its 2007 acquisition of Paxar Corporation.

Avery Dennison is now the leading global presence in the retail, tag, ticketing, brand and product identification market. The company's scale of operations, consistent product range and ability to offer data integrity on a worldwide basis have made it the supplier of choice for the apparel textile industry's biggest name brands and retailers.

According to Kim Macaulay, vice president, product management and strategic business development, the Web site will evolve as both a solutions resource and an interactive site for sharing industry intelligence and ideas. “Our ultimate goal is to develop this site into an indispensable industry resource,” she says.

“Future Web site additions will include two-way interaction where visitors can provide input and Avery Dennison can discuss critical topics such as compliance with the U.S. Consumer Product Safety Improvement Act of 2008, as well as serve as a training resource for our customers and a place to see the latest innovations and fashion trends in custom labeling.”

The Web site was launched this week in English with more languages to follow during the remainder of 2008 and into 2009.

Avery Dennison's Information and Brand Management Division has nearly 200 facilities in over 40 countries, a global presence that places consultants, technicians and representatives close to every major apparel sourcing region. The organization's proximity to apparel production centers facilitates speed of product delivery and responsiveness to customer needs.

The new IBMD Web site is part of a total redesign of all Avery Dennison business sites, a process that will be implemented throughout 2009. The site follows corporate design standards based on customer feedback and the benchmarking of best business Web sites from around the world.

Avery Dennison's overall product offering is presented in terms that directly address some of the apparel textile industry's most pressing business needs. Visitors seeking globally consistent labeling products, supply chain visibility, security, data management, RFID investment justification, support for green apparel initiatives and much more will find these topics covered in consultative text with recommended solutions.

Avery Dennison


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