;
Home / Knowledge / News / Information Technology / Crocs to expand online business globally with Demandware
Crocs to expand online business globally with Demandware
03
Feb '09
Demandware announced that Crocs Inc, a global designer, manufacturer and retailer of footwear and apparel for men, women and children under the Crocs brand, has selected the Demandware eCommerce Platform as the foundation upon which to grow its global online business. By partnering with Demandware, Crocs will have a scalable ecommerce platform that provides complete brand control and enables the retailer to quickly expand its online business globally with sites in the U.S., Europe and Asia.

Initially developed as a boating/outdoor shoe touted for its superior grip and non-marking sole, Crocs Footwear quickly became a bona-fide phenomenon, worn for comfort, function and fashion. Today, the company is in the process of expanding its global online business. Crocs needed a way to rapidly establish an international online presence while maintaining full control over its brand so it can focus on delivering a rich and dynamic shopping experience for customers.

“Online growth is an important area of focus for us as we launch new sites in a number of international markets over the next two-three years. We selected Demandware because we needed an ecommerce platform that could help us meet this ambitious timeline for international growth, while giving us complete freedom to control the look and feel of our sites without having to manage and maintain the infrastructure,” said Chris Ladd, Croc's VP of Global eCommerce.

“Demandware's business model is very attractive in this current global economy, when large-scale capital infrastructure projects are increasingly difficult to justify. Its on-demand delivery and pricing model makes it cost-effective for companies like Crocs to continue to drive ecommerce projects forward, setting us up for long-term success,” said Ladd.

Demandware provides Crocs with the following key capabilities to support its multi-site, global ecommerce initiative:

• Ability to develop multiple sites quickly from a common architecture
• Extensive expertise launching ecommerce sites internationally
• Full in-house control over merchandising promotions, catalog, pricing and all other aspects of the online shopping experience to easily customize sites per region or product line
• Seamless, automatic upgrades to continually leverage new merchandising functionality for site innovation
• Support for multiple languages, currencies and payment types
• Integration with various payment and backend systems
• On-demand model that eliminates the need to invest and maintain costly geographically dispersed IT infrastructure

“Crocs is an innovative brand that has quickly become a household name, and we are thrilled that the company has chosen Demandware as its ecommerce platform,” said Stephan Schambach, founder and chairman of Demandware. “With Demandware, Crocs is able to significantly cut the time to market for their international sites so they can begin tapping into new markets and driving revenue.”

Demandware drives the success of high-growth brands with the only enterprise-class On-Demand eCommerce Platform that empowers merchandising and marketing talent with total control over the shopping experience and continuous competitive differentiation.

Crocs Inc


Must ReadView All

Japanese capital pouring into textile, garments in Vietnam

Apparel/Garments | On 12th Dec 2018

Japanese capital pouring into textile, garments in Vietnam

Several Japanese companies, including Itochu and Sakai Amiori, are...

Chanel bans fur, exotic animal skins in its products

Fashion | On 12th Dec 2018

Chanel bans fur, exotic animal skins in its products

French fashion retailer Chanel recently announced it will stop using...

Apparel, footwear brands failing to tackle exploitation

Apparel/Garments | On 12th Dec 2018

Apparel, footwear brands failing to tackle exploitation

Apparel and footwear firms are failing to tackle exploitation of...

Interviews View All

Md Hanifur Rahman, Aman Group

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Shiladitya K Joshi, Truetzschler India Private Limited

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Darshan Mehta, Infinium Polychem

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Marcus Hardelauf,

Marcus Hardelauf

Germany-based Textechno is one of the leading manufacturers of testing...

Mala Alwani,

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search