Rural King and Atwoods select Activant Eagle Solution

13 Apr '09

4 min read

Activant Solutions Inc, a leading provider of retail and distribution business management solutions, announced that Illinois-based Rural King Farm & Home and Oklahoma-based Atwoods Ranch & Home have selected the Activant Eagle solution to manage their successful Farm and Home retail businesses. These prominent Farm and Home retail chains selected the Activant Eagle retail software solution to help streamline operations as well as increase margins and inventory turns.

At the end of 2008, Rural King and Atwoods executives recognized that their businesses had outgrown their existing retail technology solutions and took the unusual step of combining their efforts to select a new technology partner. The two successful Farm and Home retail chains were both experiencing brisk growth and realized that they needed better access to important inventory and sales information to sustain success and to manage their expansion of new locations.

“Our previous technology solution was an important part of our success, but we have outgrown it,” said Brian Atwood, president of Atwoods. “The existing developer did a great job of responding to our requests, but didn't really understand our business or anticipate our needs. We needed a software partner who is going to lead us, not follow us.”

Activant is a premier provider of technology solutions for hundreds of farm & agriculture businesses throughout North America. The Activant Eagle software is an integrated business management solution that combines the technology tools needed to improve customer service with advanced business analysis and management solutions. The Activant Eagle solution helps Farm and Home retailers manage a wide variety of products, and even businesses, under one roof.

Managing a multi-store Farm and Home retail business can be very challenging. With 41 stores across Illinois, Kentucky, Tennessee, Ohio, Michigan and Indiana, Rural King will rely on the Activant Eagle software to automate the important process of managing live inventory across multiple locations. “The Activant Eagle solution gives us better access to the information we need to run our business,” said Don Davis, CFO for Rural King.

“The product automates the measurement of key criteria as it is entered into the system – so that we can immediately evaluate sales, inventory, and turns. It also gives us dynamic order points that change with business conditions. The system's trending model will allow us to quickly adjust and make decisions based on current market trends.”

“By giving us a more accurate view of our business, we expect Activant technologies will help us increase inventory turns and overall profit margins,” continued Davis. “The Activant Eagle Price Optimization feature will help us identify the items that are less price sensitive, and therefore candidates for increased margins.”

Atwoods plans to grow from 37 to 40 stores by the end of the 2009 and will rely on the Activant Eagle solution to help it sustain this growth by helping them manage all facets of running a multi-store retail operation. The software supports inventory management, customer service and purchasing and receiving across multiple locations. Atwoods executives will have immediate access to critical business data for every store, which allows for faster and more informed decision making.

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