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Debut of MAXRPM at RFID Journal Live

24 Apr '09
4 min read
MAXRPM system
MAXRPM system

“The MAXRPM system provides business users with resources that take the guesswork out of inventory management,” says Harley Feldman, President and CTO, Seeonic. “The Seeonic platform allows manufacturers and retailers to make informed decisions about production and ordering and adapt instantly to changing conditions.”

The MAXRPM display system is currently installed at the Sam M. Walton College of Business RFID Research Center at the University of Arkansas as part of the global leading retail test center. “Our research studies have demonstrated that retailers achieved a 16 percent reduction in product out-of-stocks with merchandise identified and tracked using RFID EPC technology,” says Dr. Bill Hardgrave, Director of the RFID Research Center and Executive Director of the Information Technology Research Institute. “In addition, RFID-enabled stores were 63 percent more effective in replenishing out-of-stock products than control stores not equipped with the technology. Essentially, this meant fewer total out-of-stock items and fewer occurrences of empty shelves when the merchandise was in the back room.”

“Manufacturers and retailers have long known that they have a short window of time to drive sales of new product releases before prices fall,” says Jim Einstein, Executive Vice President and General Manager, Alliance. “The MAXRPM system enables them to make the most of this 'golden hour,' delivering a superior customer experience and optimizing the sales of these important, high margin products.”

UPM Raflatac

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