;
Home / Knowledge / News / Information Technology / Molecular digital design technology for Finish Line
Molecular digital design technology for Finish Line
08
Jul '09
Isobar interactive agency Molecular Inc announced it has been selected by leading athletic retailer The Finish Line Inc to deliver a digital redesign program aimed at creating a highly differentiated online shopping experience for consumers of athletic footwear and apparel.

The Finish Line Inc is one of the largest mall-based specialty retailers with 684 Finish Line stores in 47 states as well as online. The digital redesign work by Molecular will encompass overall strategic program planning and development, usability and customer research studies, data and analytics assessment, technical and visual design development, and implementation support.

“Our customers are young and technically savvy, and we want to deliver the very best possible shopping experience for them at every consumer touch point including in-store, catalog and online,” said Kevin Flynn, Senior Vice President of Marketing at Finish Line. “We're excited to partner with Molecular to create an e-commerce site that engages and satisfies our customers like never before.”

Molecular President Howard Kogan said, “As consumers become more experienced online shoppers, they become more discerning with higher expectations of their online retailers. Finish Line is an exceptional brand with fantastic brand loyalty, and we're thrilled to help them take their digital offering to the next level and fully realize the value of their brand in the online channel.”

Molecular Inc


Must ReadView All

Vietnamese garment firms plan to boost exports to Canada

Apparel/Garments | On 11th Dec 2018

Vietnamese garment firms plan to boost exports to Canada

As Vietnam is yet to sign a free trade agreement with Canada, so the...

Courtesy: Alizilla

Textiles | On 11th Dec 2018

Belgium, Alibaba promote inclusive global trade under eWTP

The Belgian Government and China’s Alibaba Group recently announced...

Courtesy: Kai Pilger from Pexels

Textiles | On 11th Dec 2018

India's textile-apparel exports fell slightly in H1 FY19

India’s overall textile and apparel exports in H1 FY19 stood at $18.4 ...

Interviews View All

Sachin Sharma, Gem Enviro Management Pvt Ltd

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Top executives, Textile industry

Top executives
Textile industry

Sustainable fashion is also ‘slow fashion’

DK Sharma, Velocity Apparelz

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Harsh Shah,

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Milva Morani,

Milva Morani

Brighi Technologies began in 1970 with trading and repairing sewing...

Marcus Hardelauf,

Marcus Hardelauf

Germany-based Textechno is one of the leading manufacturers of testing...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search