Home / Knowledge / News / Information Technology / Apparel barcode supplier Brand I.D. triples growth
Apparel barcode supplier Brand I.D. triples growth
22
Jul '09
Jul '09
Pick a piece of clothing off the rack anywhere in the world and you're increasingly likely to find the label or tag to be made by Brand I.D. Headquartered in Costa Mesa, Calif., and Hong Kong, Brand I.D., an apparel barcode and trim supplier, has seen business triple since 2005, with growth averaging 25 percent year over year. It combines unique style with advanced trim management for hundreds of clothing manufacturers worldwide, including Calvin Klein, Vans, Oakley, Speedo, Quiksilver and Guess.
The company was the vision of partners Andrew Hockaday and Colin Cormac, who applied Hockaday's background in garment manufacturing and Cormac's trim and technological expertise for its first customer in 1997. "The street wear and sportswear companies were doing something unique, with labeling and tags that was more advanced and graphically driven," Hockaday says. "Design and development were important to our customers, and we have definitely able to give them what they needed."
What Brand I.D. gives companies are boutique-style trims with a custom-designed Web-enabled application that allows clients and their suppliers to interact using common electronic data interchange formats for an industry-leading supply chain solution. Customers can also order from an extensive yet intuitive online module.
Both methods developed by Brand I.D. are designed to not only provide customers with immediate round-the-clock access to their critical information, they also result in huge savings in operational costs savings and up-to-the-minute on-time deliveries. Brand I.D. runs these systems lean, with minimal personnel overhead. "Our software enables us to do more with less, which in turn saves time and money, and these savings are passed on to our customers," says Hockaday. "Efficiency has become more important than ever in today's tough economic times. We are dealing with millions of items and we need real-time information on where they are in the production process."
But have customers' millions of items dwindled in the last year as the retail business has suffered? Hockaday says not as much as one would expect. Brand I.D., even with its long list of high-profile clients, is selective about its clients, choosing to partner with only very strong brands. "We have actually seen an increase in our business because customers see us as better alternative to some of the more traditional 'old school' processes that they have employed in the past," Hockaday says. "We don't know of a competitor that has as extensive or sophisticated process as ours anywhere in the world."
Brand I.D. is the world's most sophisticated apparel barcode and trim supplier. Combining a proprietary Web-enabled inventory system with boutique-style designs, the Costa Mesa, Calif. - and Hong Kong-based company serves its clients with enterprise level sophistication.
The company was the vision of partners Andrew Hockaday and Colin Cormac, who applied Hockaday's background in garment manufacturing and Cormac's trim and technological expertise for its first customer in 1997. "The street wear and sportswear companies were doing something unique, with labeling and tags that was more advanced and graphically driven," Hockaday says. "Design and development were important to our customers, and we have definitely able to give them what they needed."
What Brand I.D. gives companies are boutique-style trims with a custom-designed Web-enabled application that allows clients and their suppliers to interact using common electronic data interchange formats for an industry-leading supply chain solution. Customers can also order from an extensive yet intuitive online module.
Both methods developed by Brand I.D. are designed to not only provide customers with immediate round-the-clock access to their critical information, they also result in huge savings in operational costs savings and up-to-the-minute on-time deliveries. Brand I.D. runs these systems lean, with minimal personnel overhead. "Our software enables us to do more with less, which in turn saves time and money, and these savings are passed on to our customers," says Hockaday. "Efficiency has become more important than ever in today's tough economic times. We are dealing with millions of items and we need real-time information on where they are in the production process."
But have customers' millions of items dwindled in the last year as the retail business has suffered? Hockaday says not as much as one would expect. Brand I.D., even with its long list of high-profile clients, is selective about its clients, choosing to partner with only very strong brands. "We have actually seen an increase in our business because customers see us as better alternative to some of the more traditional 'old school' processes that they have employed in the past," Hockaday says. "We don't know of a competitor that has as extensive or sophisticated process as ours anywhere in the world."
Brand I.D. is the world's most sophisticated apparel barcode and trim supplier. Combining a proprietary Web-enabled inventory system with boutique-style designs, the Costa Mesa, Calif. - and Hong Kong-based company serves its clients with enterprise level sophistication.
Brand I.D.
Must ReadView All
Apparel/Garments | On 17th Dec 2018
India should consider 100% FDI in multi-brand retail: CII
The Indian Government should consider permitting 100 per cent foreign ...
Apparel/Garments | On 17th Dec 2018
Ascena Retail posts net sales of $1,592 mn in Q1 FY2019
Ascena Retail Group Inc, the largest specialty retailer for women and ...
Apparel/Garments | On 16th Dec 2018
Lululemon’s net revenue up 21% in Q3 2018
Lululemon Athletica Inc, a healthy lifestyle inspired athletic...
Interviews View All
Top executives
Textile & apparel bodies
The mid-term review of FTP is progressive, growth oriented
Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd
Productivity, creativity and innovation play a vital role in the growth of ...
Asim Dalal
Indo Count Retail Ventures
Today, there is no other emerging market as India, "we make in India and...
Japan-based FitJoy, a shoe brand for women, has been in the footwear...
Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...
Based out of South Delhi, Gargee Designer's provides bespoke formal and...
Steve Cole
Xerium Technologies
Steve Cole of Xerium Technologies discusses the industry. Xerium is the...
S Ziya Gumuser
Teknomelt
Turkish nonwoven manufacturer Teknomelt has been around for only seven...
Kai Poehler
Voith Paper GmbH & Co. KG
The glass mat industry is growing by five to eight per cent annually. Kai...
Sidharth Sinha
Sidharth Sinha
<b>Sidharth Sinha</b> has contributed to the successful rebirth and...
Akta Adani
India Boulevard
India Boulevard is a San Francisco-based curated fashion marketplace that...
Chandani Sahi
By Chandani
By Chandani is a womenswear prêt couture brand with fusion silhouettes by...
Leave your Comments
Recommended
Want to know what happened in the textile world this week? Watch now!
news category
Related Categories:
