Cult footwear designer Irregular Choice, commonly known by many as 'The Viagra of the shoe industry', has selected Eurostop retail management and EPOS systems for its rapidly growing e-commerce business and international store expansion. Irregular Choice has already installed the Eurostop system at its internet and clearance store in Brighton and has plans to roll it out to the company's flagship stores in Carnaby Street, London and New York during 2010.
After a rigorous evaluation of four vendors in the marketplace, Irregular Choice chose Eurostop to replace the original PayGo system for its ease of use, aesthetic look and feel, round-the-clock worldwide support, the ability to integrate with and link together all POS tills and offer multi-currency options at the click of a button.
Lee Carpenter-Johnson, Head of Global Retail Operations at Irregular Choice, commented: “Eurostop came out the overall winner. It was the only company that could show a live working demonstration and their product knowledge was fantastic. The system is very user-friendly and has been well-received by staff. In fact, it is so easy to use that we intend to install it ourselves when we introduce it to our stores in London and New York next year.”
Carpenter-Johnson continued: “Typically, we introduce 500 new products every season and details of every product have to be scanned, loaded into our stock-taking software and tracked so that we can offer an efficient ordering and delivery experience to our customers. We also need to price our merchandise in UK sterling and US dollars. With Eurostop, we don't have to programme our tills differently in each country. We can enter multiple currencies and sell directly at the click of a button. All we have to do is switch on the tills. Eurostop provides us with a fully integrated system than can download and update our stock information quickly and in the format we want.”
The Eurostop system provides comprehensive management reporting and enables the retailer to control all inventory centrally from one location. In future, Irregular Choice intends to expand the use of the Eurostop system to its full capacity, linking together all stores and removing all manual processes completely.
Currently, all stock data is processed and amalgamated in China overnight for use by head office the following morning. When the Eurostop system is deployed in London and New York during 2010, Irregular Choice will have access to all data in real-time providing more accurate management of stock levels and inventory and resulting in significant savings for the business longer-term.
Phillip Moylan, Sales & Marketing Manager at Eurostop commented, “As retailers expand it is important that they have a retail management system capable of supporting them. Eurostop's international heritage means that we are able to supply systems that cope with multiple currencies and are therefore suitable for deployment across different countries while using the same product information.”