Home / Knowledge / News / Information Technology / Pressure-sensitive market ready for substantial growth

Pressure-sensitive market ready for substantial growth

03
Dec '09
Avery Dennison, the global leader in labeling solutions, predicts a potential boom in the market for pressure- sensitive labeling solutions in China as Chinese consumers increasingly favor products that use brand-appealing packaging and the national labeling industry matures.

Speaking at LabelExpo Asia 2009, Mr. Dagang Li, vice president and general manager, Roll Materials China, Avery Dennison, said: "Consumers here in China today want safe, convenient, high-quality products that are highly functional and, increasingly, environmentally sustainable, too. What is not well understood, however, is that most consumers make decisions about these product attributes in just a few seconds, while perusing the store shelves."

Shelf-appeal strongly influences sales

Industry research showed that about 80% of Chinese consumers make their purchase decisions in the store while they shop, scanning the shelves for an average of 20 seconds or less. This means that packaging has a tremendous impact on sales.

"Packaging has become a silent salesperson, with pressure-sensitive packaging delivering a high-value premium image for consumer goods. Pressure- sensitive materials allow for more flexible packaging design and more innovative applications, and consumers associate them with higher value products," Mr. Li continued.

Some household prestigious brands are already taking advantage of pressure-sensitive labels to enhance their products' functionality and shelf- appeal:

• Kingway Beer changed the look of Kingway Draft with pressure-sensitive labels in 2003 and is a delighted customer since then.
• Great Wall Wine Company, one of China's largest wine producers, is transitioning all its white wines to self-adhesive labels after using them on its high-end wines since 2008.
• Nivea revamped its bottle design last year with a curvier look and a more functional, firmer grip. The new design, with an enhanced brand image, has been well received by consumers.
• Pulmuwon, one of the biggest companies in Korean food market, applied PS labels to their egg products and created a sensational response from consumers. Since then Pulmuwon has switched almost 30 kinds of egg products to PS label packaging.

Pressure-sensitive industry becomes more professional

During its 15 years in China, Avery Dennison has participated in the development of the local label converting industry. It sees this industry is now prepared to take a substantial leap forward, becoming more global, customer-centric, and innovative.

"The industry is reaching a critical mass here in China. With our good relationships with converters, we are leading the way to a more customer- centric approach to applications development. By staying close to the market, we are helping our partners and end-users adopt international best practices and create more innovative solutions for use in China and overseas," said Mr. John Quinn, vice president and general manager, Asia Pacific Roll Materials Group, Avery Dennison.


Must ReadView All

Pic: Shutterstock

Textiles | On 28th Mar 2020

Worldwide lockdowns, stimulus shots, raised PPE production

The global response this week to the unfolding COVID-19 crisis saw...

Pic: Shutterstock

Apparel/Garments | On 28th Mar 2020

Vietnam may outdo Bangladesh as 2nd largest RMG exporter

Though Bangladesh is now the second-largest garment exporter...

Pic: Shutterstock

Textiles | On 28th Mar 2020

Morgan Stanley rules out economic depression

With COVID-19 badly damaging the global economy, Morgan Stanley...

Interviews View All

Top executives, Textile industry, India

Top executives
Textile industry, India

The event should be organised every year

Textile industry, Head honchos

Textile industry
Head honchos

It is a well-calibrated budget

Smith Vaghasia, Sanado India

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Cem Erdogrul,

Cem Erdogrul

Turkey-based Temsan Air Engineering is one of the leading manufacturers of ...

Priyanka Salot,

Priyanka Salot

The Sleep Company was established to upgrade the sleep quality of every...

Mario Castro,

Mario Castro

Fibraltex is an integral factory dedicated to the production of denim...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search