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MANGO launches an application for the iPhone

26
May '10
MANGO, Spain's most international fashion company, is launching an application for the iPhone which will allow its users to discover all the latest company news and stay informed of the latest promotions, while offering them exclusive discounts. This new application, which allows its entire content to be shared via e-mail or social networking sites, is available worldwide in Spanish, English, French and German. Users can download it free of charge either on the device via the App Store or on the computer via iTunes.

The application features various sections. The application also includes a virtual store assortment, Shop Online, where you can purchase any product quickly, simply and safely. The Mix & Match section simulates a virtual Interactive fitting room where users can upload their own photos and dress up in MANGO clothes, as in an enhanced reality game. Another section, Favourites, allows users to save their favourite garments in a virtual shopping basket shared with the mango.com website or save a look to purchase it later in store.

The application also has additional features, such as a directory and a store locator. The latter uses global positioning technology to inform users of the closest MANGO store to their current position. Information which MANGO will use to tailor its offer to each customer and notify them of new products and benefits which may be of interest to them.

MANGO is Spain's second largest exporter of women's fashion. Its concept is based on an alliance between a quality product, in accordance with the latest fashion trends, and an affordable price. The brand image is reinforced by its company-owned stores, which represent the calling card for the brand and create a dynamic atmosphere in accordance with the personality of its customers.

MANGO currently has a total of 1,431 stores in 100 countries. In 2010, it will enter Iraq and New Caledonia for the first time. Throughout 2010, the chain plans to increase its number of stores by 150. The locations for the new stores include Beijing, Bogotá, Caracas, Dubai, Kuwait, Lyon, Marrakech, Milan, Moscow and Paris.

MANGO


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