Home / Knowledge / News / Information Technology / GSI will continue to develop NBA's merchandise catalogs
GSI will continue to develop NBA's merchandise catalogs
02
Jul '10
GSI Commerce Inc., announced it has signed an extension of its multiyear e-commerce agreement with the National Basketball Association (NBA) to 2017. Since partnering with GSI in 2007, the NBA's online sales have grown each year.

Under the agreement, GSI will continue to provide e-commerce technology, fulfillment, customer care, marketing and catalog services for the NBA, WNBA and NBA Development League. GSI will also continue to customize team jerseys and offer an on-demand service allowing consumers to customize t-shirts and fleeces from a selection of logos and graphics. GSI will also continue to design, develop and distribute the NBA's printed merchandise catalogs.

“The NBA is a vibrant organization and we are excited to help bring that passion to the league's on-line store,” said Bob Liewald, executive vice president of Merchandising for GSI. “We are looking forward to helping them take their e-commerce strategy to the next-level to provide their fan base with an even greater online experience.”

GSI provides interactive marketing services to the NBA through its digital agency, TrueAction. TrueAction provides search, comparative shopping, affiliate channel, retargeting and blog services.

“E-commerce is an important retail channel for reaching our fans and GSI's commitment to the online shopping experience has been integral to our success,” said Linda Choong, Senior Vice President, NBA Global Merchandising Group. “We look forward to continuing to partner with GSI to ensure that our stores are online destinations for our fans.”

GSI has agreements to manage the Web stores for all of the major professional sports leagues in the U.S., which includes NASCAR, NHL, Major League Baseball, and the NFL.

GSI Commerce Inc


Must ReadView All

Uzbekistan-China meeting discusses textile cooperation

Textiles | On 20th Aug 2018

Uzbekistan-China meeting discusses textile cooperation

A meeting of the Uzbek-Chinese business forum on cooperation in the...

Amazon infuses additional $400 mn into India operations

Apparel/Garments | On 20th Aug 2018

Amazon infuses additional $400 mn into India operations

Amazon has invested an additional $400 million (₹2700 crore) in two...

Moldova wooing Indian investors in textiles, agriculture

Textiles | On 20th Aug 2018

Moldova wooing Indian investors in textiles, agriculture

Moldova is wooing Indian investors in textiles, agriculture and a few ...

Interviews View All

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Top executives
Textile industry

Denimsandjeans India 2018

Abhishek Dhanuka

Vyom International Pvt Ltd, established in 2002, is one of Surat's leading ...

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search