;
Home / Knowledge / News / Information Technology / GSI will continue to develop NBA's merchandise catalogs
GSI will continue to develop NBA's merchandise catalogs
02
Jul '10
GSI Commerce Inc., announced it has signed an extension of its multiyear e-commerce agreement with the National Basketball Association (NBA) to 2017. Since partnering with GSI in 2007, the NBA's online sales have grown each year.

Under the agreement, GSI will continue to provide e-commerce technology, fulfillment, customer care, marketing and catalog services for the NBA, WNBA and NBA Development League. GSI will also continue to customize team jerseys and offer an on-demand service allowing consumers to customize t-shirts and fleeces from a selection of logos and graphics. GSI will also continue to design, develop and distribute the NBA's printed merchandise catalogs.

“The NBA is a vibrant organization and we are excited to help bring that passion to the league's on-line store,” said Bob Liewald, executive vice president of Merchandising for GSI. “We are looking forward to helping them take their e-commerce strategy to the next-level to provide their fan base with an even greater online experience.”

GSI provides interactive marketing services to the NBA through its digital agency, TrueAction. TrueAction provides search, comparative shopping, affiliate channel, retargeting and blog services.

“E-commerce is an important retail channel for reaching our fans and GSI's commitment to the online shopping experience has been integral to our success,” said Linda Choong, Senior Vice President, NBA Global Merchandising Group. “We look forward to continuing to partner with GSI to ensure that our stores are online destinations for our fans.”

GSI has agreements to manage the Web stores for all of the major professional sports leagues in the U.S., which includes NASCAR, NHL, Major League Baseball, and the NFL.

GSI Commerce Inc


Must ReadView All

Textile-garment park inaugurated in Ethiopia's Jimma

Textiles | On 15th Dec 2018

Textile-garment park inaugurated in Ethiopia's Jimma

President Omar al-Bashir of Sudan, President Ismail Omar of Djibouti...

Some trying to create unrest over wages: Bangla minister

Textiles | On 15th Dec 2018

Some trying to create unrest over wages: Bangla minister

Some people are trying to create unrest in Bangladesh over the...

Condition of Cambodian garment workers improves: ILO

Apparel/Garments | On 15th Dec 2018

Condition of Cambodian garment workers improves: ILO

Cambodia has seen remarkable improvements in labour standards in the...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Sonia Agarwal, Whitenife

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Vidhyaa Shankar. S, A Ganapathi Chettiar

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search