MicroStrategy Incorporated, a leading worldwide provider of business intelligence (BI) software, congratulated its customer, GUESS?, Inc., on receiving the 2010 Best Practices Award from The Data Warehousing Institute (TDWI). The awards were presented on Monday at the TDWI World Conference.
GUESS received the award in the Dashboards and Scorecards category for successfully delivering information dashboards to its global workforce. GUESS is one of the most widely recognizable apparel companies across the globe, with over 1,200 GUESS and GUESS Accessory retail stores worldwide.
With its MicroStrategy-based dashboards, GUESS provides business-critical information to traditional and non-traditional BI users throughout the company, and has witnessed a shift in how BI supports business decisions. The dashboards bring a new level of analytics to GUESS employees, and specifically to designers, who are able to examine how an item is received by consumers and understand its performance as compared to other similar items.
Users can look at the GUESS "Super Stars" dashboard and compare the top 10 best sellers across different categories, track the product throughout its sales lifecycle, and examine its performance in various colors or by feature differentiation.
"We are delighted to receive this prestigious award from TDWI," said Michael Relich, EVP, CIO & Strategy, GUESS?, Inc. "GUESS has leveraged its BI investments to deliver timely information and drive the business forward with dashboards that are easy-to-use, engaging, and visually impactful. Our diverse user community is empowered to make decisions on-the-fly, wherever they are in the field, by accessing stylish dashboards and uncovering critical insights on their BlackBerry smartphones."
"We congratulate GUESS on this award and its innovative use of business intelligence," said Sanju Bansal, MicroStrategy's COO. "We are pleased that MicroStrategy software is providing GUESS employees with the ability to track its fashion products across their sales lifecycles in a compelling way to help drive sales growth."
TDWI's Best Practices Awards program is designed to identify and honor companies that have demonstrated excellence in developing, deploying, and maintaining BI and Data Warehouse (DW) applications. Winners are chosen by a panel of independent judges who have expertise in BI and DW.