;
Home / Knowledge / News / Information Technology / Lojas Renner invests R$ 5 mn in IT development
Lojas Renner invests R$ 5 mn in IT development
08
Oct '10
As from October 13, Lojas Renner is introducing a business platform which will enhance customer communication and relationships. At an investment of R$ 5.0 million, the www.lojasrenner.com.br site will introduce items of apparel, accessories and footwear into the current mix of underwear, wrist watches and fragrances. Products offered in the physical stores will now also be available from the web.

Based on a study led by Lumens Consultoria, Lojas Renner has identified what customers look for when buying through the internet: security, ease of browsing and usability. “Focused on these three critical aspects, we have developed Renner's e-commerce in synergy with the physical stores in order to develop an even closer relationship with our customers”, explains Leandro Balbinot, Information Technology and Business Management Officer. The goal is for e-commerce to generate results similar to the annual sales of a physical store in the network.

Advantages
Browsing using filters for specific characteristics for each product – brand, price, color and size – will allow consumers to locate the item which most suits them. Available to the customer will be an album with suggestions of complete looks in order to buy the items with just a click.

A photographic studio has been built exclusively to meet the needs of the new channel and to ensure a frequent change in the composition of suggested looks as well as showing the products in greater detail through the picture variety. Besides that, the new website uses 2.0 web technologies, such as smart searches, Search Engine Optimization and semantic Q&A, allowing a better experience and agility on the product search and customers' questions.

The portal will have close synergies with the 126 physical stores which will serve as points where merchandise can be exchanged. To facilitate purchases, Lojas Renner e-commerce will offer credit facilities in up to 12 interest free installments when paid with the Renner Store Card or other credit cards. For the first purchase during the initial launch period, the online store will offer merchandise at a discount with special price and freight conditions.

Lojas Renner will also allow merchandise to be exchanged/returned in up to 30 days following purchase, therefore extending the term of 7 days permitted under Brazilian legislation. As a promotional strategy for Renner e-commerce, ten of the network's flagship stores will have display totems available for online purchasing.

A third party distribution center in Embu (SP) with a storage capacity for up to 250 thousand items has been set aside for online sales. To ensure a greater efficiency, the quality control process will encompass 100% of the offered products.

Lojas Renner S.A.


Must ReadView All

Textile-garment park inaugurated in Ethiopia's Jimma

Textiles | On 15th Dec 2018

Textile-garment park inaugurated in Ethiopia's Jimma

President Omar al-Bashir of Sudan, President Ismail Omar of Djibouti...

Some trying to create unrest over wages: Bangla minister

Textiles | On 15th Dec 2018

Some trying to create unrest over wages: Bangla minister

Some people are trying to create unrest in Bangladesh over the...

Condition of Cambodian garment workers improves: ILO

Apparel/Garments | On 15th Dec 2018

Condition of Cambodian garment workers improves: ILO

Cambodia has seen remarkable improvements in labour standards in the...

Interviews View All

Stefan Warnaar, Peak to Plateau

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Veronique Lee, Modavanti

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

C Kamatchisundaram, Voltas

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Deepprakash Agrawal,

Deepprakash Agrawal

Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...

Erik Sy,

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Kevin Nelson, TissueGen

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search