;
Home / Knowledge / News / Information Technology / IBM keeps Bernard Chaus Fashion operations moving forward
IBM keeps Bernard Chaus Fashion operations moving forward
20
Nov '10
IBM announced that NYC-based apparel manufacturer Bernard Chaus is using business analytics to improve sales, analyze in-season buying trends, and track the hottest selling products by store down to style, size and color.

Retailers are increasingly looking to analytics technology to better predict and prepare for holiday shopping trends, make in-season changes and maximize their end of year sales. In the case of Bernard Chaus, business analytics technology is helping the company swiftly respond to consumer demand, and improve margin performance by significantly reducing its quarterly sales revenue losses from marked down inventory by nearly 50% over the past year.

Bernard Chaus, Inc., a midsize manufacturer and distributor of women's career and casual sportswear, was looking to streamline its sales and merchandising efforts and create a detailed, accurate view of weekly sales trends for their decision makers. With previous manual data collection processes and Excel spreadsheets, there was no guarantee that sales information was correct or all inclusive, compromising the company's ability to react to fluctuations in sales.

Working with IBM and IBM Business Partner SKY I.T. Group, the company developed an analytics-based solution called SkyPAD that provides a weekly report of key business metrics via a web-based dashboard. The dashboard enables improved decision making across product pricing, assortment design, production and distribution. Using the system, Chaus can quickly spot fast selling items, shift products between stores, adjust pricing and make in-season adjustments based on proven consumer demand. Chaus also has the capability to instantly compare profit margins across different retail outlets to identify future brand positioning strategies.

"Business analytics technology provides tremendous value, especially as we look to expand our global operations," said Ed Eskew, Chief Information Officer at Bernard Chaus. "Although merchandise has been already produced for the holiday season, both suppliers and retailers are able to harness the power of business intelligence to get our products off the retail floor faster. In fact, SkyPAD has become as mission critical as our Enterprise Resource Planning (ERP) system, and in some cases, even more so."

Built on Sky IT Group's business intelligence platform and using IBM DB2 software and BladeCenter servers, the solution has helped transform Bernard Chaus into a forward-looking, intelligent and connected enterprise. SkyPAD's predictive analytics features help Bernard Chaus more accurately determine production schedules based on projections and initial sales in season.

Bernard Chaus also plans to integrate all of its company data and link to overseas manufacturing facilities in order to create a comprehensive view of the entire supply chain down to the actual cutting of piece goods. By extending the technology throughout the company's operations, Bernard Chaus aims to decrease production lag time and more quickly adjust its cutting plans to sales trends.


Must ReadView All

Global yarn production up in Q2/18; fabric dips slightly

Textiles | On 10th Dec 2018

Global yarn production up in Q2/18; fabric dips slightly

Global yarn production increased by 5 per cent between Q1/18 and...

Courtesy: Intertextile shanghai hometextiles

Textiles | On 10th Dec 2018

Intertextile Shanghai Home expects 200 suppliers

Around 200 suppliers from China and other countries will display...

Courtesy: Rakez

Textiles | On 10th Dec 2018

Over 50 Indian firms eyeing operations in UAE's RAKEZ

Over 50 Indian firms are interested in expanding operations in Ras Al ...

Interviews View All

Kamlesh Vaghela, RK Textiles

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Top executives, Textile industry

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Top executives, Association

Top executives
Association

'Support and Outreach' huge relief for MSMEs

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

S Ziya Gumuser, Teknomelt

S Ziya Gumuser
Teknomelt

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search