Home / Knowledge / News / Information Technology / Nielsen unveils shopper essentials for online shopping
Nielsen unveils shopper essentials for online shopping
16
Nov '16
Nielsen, a global performance management company that provides a comprehensive understanding of what consumers watch and buy, has launched the Nielsen Shopper Essentials Suite, a web-based data visualisation solution that provides a complete view of shoppers across retail channels, allowing clients to make real-time decisions to drive growth outcomes.

The launch of the Shopper Essentials Suite provides clients with a simple and efficient online platform to help make confident real-time decisions about consumer shopping preferences. Clients have already been taking advantage of the benefits of Store Choice Drivers and Category Shopping Fundamentals as two separate solutions. The Shopper Essentials Suite brings these solutions together on a single platform and expands insight to the ecommerce space with digital shopping fundamentals, available for the first time.

Nielsen Shopper Essentials consists of three complementary solutions that chronicle the shopper across the entire shopper path to purchase as follows:

Store Choice Drivers provides a complete analysis of why shoppers choose one store over another and how they engage with these stores in-store and online through: the strength of shoppers' retail relationships; why shoppers visit certain stores and not others and winning tactics to convert shoppers, increase satisfaction and drive store sales.

Category Shopping Fundamentals equips clients with information to understand what may drive category purchase decisions and how to help influence these decisions pre-store and in-store, including benchmarks established across 100+ CPG categories; examines impact of traditional and digital marketing tactics; contextualised understanding of categories across the CPG universe; prioritise marketing opportunities for products, brands and categories and high-impact sales stories.

Digital Shopping Fundamentals allows clients to understand shoppers; ecommerce path to purchase by providing a comprehensive look at the online shopper and e-tailer environment; key touch points along the digital path to purchase; perspectives on how to best reach and influence online shopping behaviour, and contextualised category insights in an omni-channel environment.

All three solutions will be delivered through Nielsen's Insight Studio, providing digital real-time access to thorough shopper information.
This self-serve data visualisation tool allows both broad and deep dive insights into what drives shoppers to certain stores, as well as the physical and digital paths to purchase. The level of granularity of the shopper information allows marketers to capitalise on new opportunities and to drive growth outcomes. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Azerbaijan's Gilan Textile Park raises exports by 40%

Apparel/Garments | On 18th Aug 2018

Azerbaijan's Gilan Textile Park raises exports by 40%

Azerbaijan's Gilan Textile Park has raised its exports by 40 per cent ...

CPD studies living cost of Bangladesh RMG workers

Apparel/Garments | On 18th Aug 2018

CPD studies living cost of Bangladesh RMG workers

The living cost of readymade garment (RMG) workers in Bangladesh...

Brazilian cotton price index returns to April 2018 level

Textiles | On 18th Aug 2018

Brazilian cotton price index returns to April 2018 level

Cotton prices dropped in Brazil in the first fortnight of August as...

Interviews View All

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search