Home / Knowledge / News / Information Technology / Otero Menswear with Perfitly offers perfect fit

Otero Menswear with Perfitly offers perfect fit

07
Nov '18
Courtesy: PR Web
Courtesy: PR Web
Otero Menswear is partnering with cutting-edge tech startup Perfitly to offer an extraordinary new option in online retail - a free 3D-AR/VR, cloud-enabled fitting-room experience. This technology takes the guesswork out of online shopping by allowing anyone to create a 3D body type avatar to let him see how it will look before purchasing an item.

The partnership extends Otero’s commitment to providing appropriate dressing for men between 5’4”-5’9” in height. Otero menswear was launched early this year with the introduction of the industry-changing 3D Proportional Sizing System to ensure ideal fitting. Each piece in the collection is designed in precise proportion to a man’s height, size, and body-type including details such as collars, cuffs, placket, etc to achieve a custom look. As founder Steve Villanueva says: “It is really all about confidence, confidence in your purchase and confidence in your look.”

Perfitly, founded by Dave Sharma, brings together two key technologies: a smart algorithm using five key body measurements to create an avatar that represents the shopper’s body, and a CAD-based proprietary system that accurately drapes each garment based upon Otero’s product specifications (design, patterns, fabric, etc). Not only is the experience fun to use for anyone with gaming experience, the technology takes the “Will it actually fit?” question out of online shopping. As Dave says, “It’s the closest thing there is to trying it on yourself in the fitting room, but the experience is actually better, because you can try on every garment in the store effortlessly, and in minutes.”

When a man enters five key measurements, Perfitly technology creates a personal avatar modeled to his exact height, size, and body type. He can then choose an Otero shirt and click between the options to see whether an Otero size Medium will fit better than a Large, or easily determine whether he has a triangle or a rectangle body type. Each garment’s technical specifications has been entered into Perfitly’s model, so that they are scalable with accurate measurements, and the digital rendering is so detailed that anyone can see how a particular fabric will stretch against muscle and mass. This virtual fitting room experience is seamlessly integrated, so the shopper won’t even have to navigate away from the Otero Menswear website to use it.

Otero and Perfitly have the highest privacy standards so that each avatar is encrypted and stored on Perfitly’s secured servers, and is accessible only by the customer to see and control. Even Perfitly will not be able to identify their unique avatar. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Sales tax reduced for Pak textile, leather sectors

Textiles | On 20th Nov 2018

Sales tax reduced for Pak textile, leather sectors

Pakistan’s Federal Board of Revenue (FBR) recently issued procedure...

US may include RMG in revised duty free Nepali items list

Apparel/Garments | On 20th Nov 2018

US may include RMG in revised duty free Nepali items list

The United States is interested to revise the list of Nepali products ...

Courtesy: Microsoft

Information Technology | On 20th Nov 2018

Gap partners with Microsoft for digital transformation

Gap has established a strategic partnership with Microsoft to drive...

Interviews View All

Yash Maniyar, Rekha Maniyar

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Neel Sawhney, One Friday

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Top executives, Fabric manufacturers

Top executives
Fabric manufacturers

Domestic manufacturers would get an edge over imported products

Hardik Sanghvi,

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Vikas Banduke,

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search