Home / Knowledge / News / Information Technology / Otero Menswear with Perfitly offers perfect fit

Otero Menswear with Perfitly offers perfect fit

07
Nov '18
Courtesy: PR Web
Courtesy: PR Web
Otero Menswear is partnering with cutting-edge tech startup Perfitly to offer an extraordinary new option in online retail - a free 3D-AR/VR, cloud-enabled fitting-room experience. This technology takes the guesswork out of online shopping by allowing anyone to create a 3D body type avatar to let him see how it will look before purchasing an item.

The partnership extends Otero’s commitment to providing appropriate dressing for men between 5’4”-5’9” in height. Otero menswear was launched early this year with the introduction of the industry-changing 3D Proportional Sizing System to ensure ideal fitting. Each piece in the collection is designed in precise proportion to a man’s height, size, and body-type including details such as collars, cuffs, placket, etc to achieve a custom look. As founder Steve Villanueva says: “It is really all about confidence, confidence in your purchase and confidence in your look.”

Perfitly, founded by Dave Sharma, brings together two key technologies: a smart algorithm using five key body measurements to create an avatar that represents the shopper’s body, and a CAD-based proprietary system that accurately drapes each garment based upon Otero’s product specifications (design, patterns, fabric, etc). Not only is the experience fun to use for anyone with gaming experience, the technology takes the “Will it actually fit?” question out of online shopping. As Dave says, “It’s the closest thing there is to trying it on yourself in the fitting room, but the experience is actually better, because you can try on every garment in the store effortlessly, and in minutes.”

When a man enters five key measurements, Perfitly technology creates a personal avatar modeled to his exact height, size, and body type. He can then choose an Otero shirt and click between the options to see whether an Otero size Medium will fit better than a Large, or easily determine whether he has a triangle or a rectangle body type. Each garment’s technical specifications has been entered into Perfitly’s model, so that they are scalable with accurate measurements, and the digital rendering is so detailed that anyone can see how a particular fabric will stretch against muscle and mass. This virtual fitting room experience is seamlessly integrated, so the shopper won’t even have to navigate away from the Otero Menswear website to use it.

Otero and Perfitly have the highest privacy standards so that each avatar is encrypted and stored on Perfitly’s secured servers, and is accessible only by the customer to see and control. Even Perfitly will not be able to identify their unique avatar. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: BRC

Retail | On 4th Jul 2020

UK retailers collaborate to combat climate change

Twenty UK retailers have signed a declaration to develop a road map...

Pic: Thika Cloths Mills

Apparel/Garments | On 4th Jul 2020

Hope for Kenyan fabric manufacturer after govt order

Kenya's Thika Cloths Mills that was on the brink of closure following ...

Pic: Canopyplanet

Apparel/Garments | On 4th Jul 2020

Amazon is part of CanopyStyle initiative

Amazon, the largest online retailer, has joined CanopyStyle...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Indian apparel industry looks poised for slow death

Md Hanifur Rahman, Aman Group

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Mandeep Nagi, Shades of India

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Carmen Makover,

Carmen Makover

Leading the digital textile printing industry, Israel-based Kornit...

Fabio Grandis,

Fabio Grandis

Italian company Grandis SRL has been operating in the textile industry for ...

Erwin Devloo,

Erwin Devloo

Picanol develops, produces and markets high-tech weaving machines, based...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

<span style="font-size: 12px;">Designer Suman Nathwani talks about her...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search