>>
Home / Knowledge / News / Information Technology / Rue21 selects GroupBy's User Experience Platform

Rue21 selects GroupBy's User Experience Platform

18
Oct '19
Pic: GroupBy
Pic: GroupBy
GroupBy has announced that Rue21, a fast-fashion retailer, will deploy GroupBy’s User Experience Platform, including search, navigation, recommendations, and personalisation for e-commerce, to enhance the online shopping experience for its customers. GroupBy is a provider of relevancy-focused e-commerce solutions and one of the fastest-growing start-ups.

With this partnership, Rue21 aims to drive a superior product discovery experience for its customers. Rue21 will employ GroupBy’s headless software solution enabling a personalised search experience that is unique to each customer, according to Rue21.

“It is our constant effort to provide our customers with a remarkable experience both online and in-store. Our partnership with GroupBy takes us further in this direction and we are excited to provide a seamless buying experience through increased product relevance, personalisation, and product recommendations. We expect that GroupBy can help us deliver a higher converting customer experience,” Robert Brous, VP of e-commerce and digital, Rue21 said.

“It’s a wonderful opportunity to partner with Rue21, a company that takes pride in putting customers first every day. GroupBy is committed to making this experience even stronger with our advanced search relevancy solutions, employing a strategic balance between machine learning-powered algorithms and human-controlled results,” Roland Gossage, CEO, GroupBy said.

https://www.businesswire.com/news/home/20191010005121/en/rue21-Selects-GroupBy-Enhance-Digital-Commerce-Experience


Must ReadView All

Pic: Shutterstock

Textiles | On 19th Jan 2022

Supply bottlenecks, high prices, omicron affect growth prospects: ECB

The global economy is on a recovery path, although persisting supply...

Pic: Shutterstock

Textiles | On 19th Jan 2022

Cargo flight sector in China recovers to near-2019 level

The air cargo industry in China has recovered, nearing the 2019...

Pic: Shutterstock

Textiles | On 19th Jan 2022

Inflation peaks months earlier in Turkey than expected

Turkish finance minister Nureddin Nebati said inflation would peak in ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry craft and utility

India-EU Summit, Representatives

India-EU Summit
Representatives

India-EU FTA will provide EU with better access to a huge & rapidly...

Textile Industry, Head honchos

Textile Industry
Head honchos

Fabric selection & recommendation based on client's brief

Dr. A Sakthivel,

Dr. A Sakthivel

Incorporated in 1978, the Apparel Export Promotion Council (AEPC) is the...

Ujjval Saraf,

Ujjval Saraf

Founded by Jimmy Lai, Giordano International Ltd, a Hong Kong based...

Abdullah Mohammad Saad Hossain,

Abdullah Mohammad Saad Hossain

Saad Group is a leading vertically integrated textile group in Bangladesh. ...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll
Lenzing

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Bav Tailor, Label Bav Tailor

Bav Tailor
Label Bav Tailor

Born in London and Indian by origin, <b>Bav Tailor </b>is the Founder of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Huntsman (Singapore) Pte Ltd
Page Industries Limited (Bangalore)
Benetton Group
The LYCRA Company Singapore  Pte. Ltd
Gatsby Africa
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Vianney Textil Hogar S.A. De C.V.
BIMBA ;& LOLA SL
Calvin Klein
Decathlon
John Varvatos
Vardhman Textile Ltd
T.T. Limited
Chico’ FAS
Alix Partners
Green Fibre
Maceton Limited
Splash
Hirdaramani International Export Private Limited
Eastman Chemical Company
Asos
Varner AS Retail
IDH – The Sustainable Trade Initiative
Rosset ;& Cia Limited
Gap International Sourcing Limited
KIABI
Sportswear Company Spa
Seasalt Limited
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
C;&A Sourcing International Ltd
SYNERGIES HONG KONG LIMITED
PVH Corporation
Lacoste (Wanchai)
SHAHI Exports Pvt Ltd
Abit
Arvind Limited
Grasim Industries Limited
Midas Clothing Limited
Phong Phu international JSC (PPJ)
Brandix Lanka Limited
H;&M Hennes ;& Mauritz (Far East) Ltd
Helly Hansen Far East Ltd
Groz-Beckert East Asia LLP
Lisa S.P.A.
LC Waikiki
THE BOMBAY DYEING ;& MFG.CO. LTD
Etam Group Strategy Hong Kong Limited
The Top Form Brassiere Manufacturing Company Limited
Lenzing Aktiengesellschaft
NITI Aayog
BIANCA
Cat Tuong Real Estate Group Joint Stock Company
Truetzschler India Private Limited
Gokaldas Exports Limited
Hela Clothing Pvt Ltd
Lululemon Athletica Inc
Alison Hayes Romania
Tory Burch Hong Kong Ltd
J ;& P Coats
Babyshop
Aquarelle Clothing Limited
Aramark Uniform ;& Career Apparel, LLC
Tchibo GmbH
KAS Direct Sourcing
Recron Polyester from Reliance Industries Limited
Walmart
Target Corporation (MN)
Permoda(Koaj/Armi/Pronto/Bkul)
Sportmaster Ltd.
Rayonese Textile Inc., Division de Culp Inc.
Chori Company Limited
Reiter India Private Limited
Esprit Europe Services GmbH
Under Armour Global Sourcing Ltd
Tommy Hilfiger
Lifestyle
Restoque S.A.
Gloria Jeans
MAS Active / MAS Kreeda / MAS Bodyline
Sateri (Jiujiang) Fiber Co.,Ltd
Amazon China
IKEA of Sweden AB
Desigual - ABASIC, S.A.
Sainsbury's Argos Asia Limited
International Textile Manufacturers Federation
OVS Hong Kong Sourcing Ltd.
TESCO INTERNATIONAL SOURCING LIMITED
Puma
Landmark Group
Guess Europe Sagl,

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search