Home / Knowledge / News / Information Technology / Salesforce gets new additions to commerce cloud platform

Salesforce gets new additions to commerce cloud platform

02
Feb '19
Courtesy: Salesforce
Courtesy: Salesforce
Salesforce has announced new innovations across its commerce cloud platform that enable companies to bring artificial intelligence, visual search, inventory availability services and more to an entirely new generation of commerce experiences. Salesforce is the global CRM leader, which empowers companies to connect with their customers in a whole new way.

Today, discovering and shopping for products doesn’t happen exclusively on ecommerce sites, and brands need agile and flexible ways to stay ahead of where shoppers research or transact next. The latest advancements in commerce cloud empower companies to embed innovative commerce experiences into every customer touch-point, through voice, in mobile or social apps, in store, in marketplaces, and even in connected products.

“Salesforce commerce cloud enables us to leverage the power of voice search and connect with anyone looking for the right outfit, wherever he is. With Salesforce, Perry Ellis launched the ‘Ask Perry Ellis’ Skill, a voice activated personal stylist powered by Amazon Alexa to provide fashion assistance and connect the shopper to the right outfit at the right time. This was possible with Salesforce commerce cloud platform APIs and developer tools that we’ve been able to use to reach consumers and offer tailored style suggestions within their day-to-day life,” Vincent Panzanella, vice president of marketing and communications, Perry Ellis said in a press release.

Today’s consumers want to access and buy the products, services and experiences they desire, anytime and anywhere. They have fitness monitors and digital personal assistants, and they stay connected to and engage with brands through social media, marketing emails, chat-bots, and customer service experiences. And they expect to learn about and purchase the product or experience they are looking for in those moments.

Companies want to create a smart, easy commerce experience for every channel, but most do not have a central commerce platform that gives them the agility and flexibility to deliver. Salesforce and Deloitte research shows that, on average, retailers use 39 disparate systems to manage customer engagement, including point of sale, mobile, call centre, email marketing, social media, and more. Because all of these roads to making a purchase ultimately bring the shopper back to an ecommerce site, brands risk losing a consumer they’ve managed to engage on one channel because they’re asking them to transact on another.

The expanded Salesforce commerce cloud platform consists of a powerful set of APIs, platform services and developer tools that empower companies to embed intelligent commerce experiences into every touch-point to drive growth. (GK)

Fibre2Fashion News Desk – India


Interviews View All

Manfred Mentges, Sedo Treepoint GmbH

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Asim Dalal, Indo Count Retail Ventures

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Milind Khandwe, Hindoostan Innovation Centre

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Jash Choraria,

Jash Choraria

Established in 2015 by <b>Jash Choraria</b>, Unifynd is a Mumbai-based...

Joachim Maier,

Joachim Maier

Switzerland-based Uster Technologies AG is the leading high technology...

Yash Jain & Sanjeev Jain,

Yash Jain & Sanjeev Jain

Divyam Export, launched about 30 years ago, exports to 15 countries,...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search