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Windsor selects Multimedia Plus' INCITE mobile suite
Nov '17
Courtesy: Multimedia Plus
Courtesy: Multimedia Plus
Windsor, a leading womenswear firm, has selected the mobile platform INCITE from Multimedia Plus, to communicate product knowledge and selling skills that deliver results with a private broadcast network and analytics. INCITE platform correlates to business results, offers real-time skill building, and utilises proprietary low-bandwidth delivery of HD video.

The communications modules of INCITE will fully immerse associates with branded, highly engaging video that brings brands and products to life, while verifying employees’ interaction with content and providing KPI-driven training and communications data. Proprietary analytics tools identify, by employee areas of improvement and opportunities to reward.

Embracing the mACP (mobile associate communication platform) trend, the program will roll-out on tablets, allowing associates to learn on the sales floor where the action happens and is the greatest success factor in nurturing better, faster, and smarter associates. The program will include signature features such as video without streaming, a fully branded experience, untethered mobility, and real-time results.

Jodi Harouche, chief creative officer and president of Windsor said, “Technology in the retail industry is changing rapidly, yet exceeding customer expectations never goes out of style. This program empowers associates with media and engagement on a level that they are completely comfortable using. We are delighted that INCITE has been chosen to be a part of Windsor Fashion’s dedication to service in the digital age.”

Windsor will offer its 1,700+ associates the program in one branded mACP location. As a single app user experience, INCITE offers a streamlined user experience with a dashboard interface, badge reward system, ability to add new content in minutes through a simple drag and drop interface, and powerful tools for self-publishing, and single sign-on. Additionally, sales associates will benefit from a social media link-out to stay informed of posts, updates, and customer feedback. (GK)

Fibre2Fashion News Desk – India

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