• Linkdin

Emporio Armani will be a winner in India among Italian brands

27 Apr '06
3 min read

In China, the company has 40 stores but 25 belong to Emporio Armani. China contributes 10 percent to the group's earnings, and there are plans to double the stores over the next five years. More business is also expected to come in from East as markets in Europe and America has dropped from 80 percent to 56 percent.

Armani tends to look east for a market as well as a cheaper production base. Tombolini believes that the entire luxury world is competing for the same consumer, the Armani group, has an appeal, which will last much longer than its competition.

“Armani is a world. Quality and consistency is our culture. We believe in an elegance, which comes from the person wearing the garment not from the garment itself, and this is a timeless appeal,” he said.

Armani says, 'Fashion is a democratic event, everybody deserves to be fashionable at any pocket level'. It is this image which is timeless.”

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