Trelise Cooper & VMD team up for Ready to Wear range

11 Oct '05

3 min read

Fashion designer Trelise Cooper puts fashion on face.

The distributors of iconic sunglass brands such as Dirty Dog and Brenner, Vision Marketing and Distribution (VMD), has joined forces with leading New Zealand fashion designer Trelise Cooper to launch Trelise Cooper Sunglasses and a unique new range of over the counter reading glasses and reading glasses with a sunglass tint to be called Trelise Cooper Ready to Wear.

Sunglasses and a new eyewear range to stop the fine print looking fuzzy!

The Trelise Cooper range of designer sunglasses is a natural progression for the designer, reflecting her distinctive flair for colour, femininity and style with European flavour.

While the Trelise Cooper Sunglasses are the cornerstone of the new brand and go on sale next week (17 October 2005) in time for the summer market, the other range, known as Trelise Cooper Ready to Wear glasses, is offering something quite distinct according to VMD CEO, Nigel Butler.

The styles are designed with the Trelise Cooper customer in mind and feature bold colours and checks, bright patterns and animal prints.

The Ready to Wear glasses and sunglasses have been borne from the demands of those who require enhanced vision but want a look that is fashionable and stylish and priced at a point that allows them to have a different pair for every outfit in their wardrobe.

Mr Butler says that they are very excited about the potential of the TreliseCooper Ready to Wear ranges for the over the counter reading glasses market who have limited choice in terms of stylish glasses. Trelise's flair and design credibility creates a whole new category for this customer to choose from.