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College students look for right trend at right price Paid Article

A generation that has learnt its fashion mantras from closely watching celebs, reading blogs and surfing the internet can probably never err with trends.

The life of college goers has changed tremendously, as looking good and scoring good are both a priority. However, a hurdle that continues to dangle over their heads is money. Dependence on parents and lack of an income to buy cool, trendy clothes is still an issue for today's young. The good part is, unlike a decade back when there ...

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We have it we flaunt it: Indian Ethnic wear Paid Article

The sari named "Vivah Patu" entered the Guinness Book of world record as the world's costliest sari last year. It contained 11 paintings which were once made by Iconic Indian artist Raja Ravi Verma. The embroidery was made from real gold threads and used stones like diamond, emerald, ruby, yellow sapphire, topaz, pearl and coral. The sari was hand woven using double warp by 36 handloom workers at Kancheepuram. It weighs 8kg and was completed in 12 months costing INR 40 lakhs. This sari is a ...

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Apparel industry: All dressed up and nowhere to go? Paid Article

The health of the apparel market has improved since the times of the recession of 2008-2011, but it has been a slow, though steady, progress so far. Subir Ghosh looks at the global apparel industry buoyed by a healthier US economy, especially given the possibility of the Trans-Pacific Partnership (TPP) becoming a reality, the announcement of the Foreign Trade Policy (FTP) which was a disappointment for the Indian textile and apparel industry, and the state of the industry in other BRIC ...

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Men on a shopping spree: Menswear gets a boost Paid Article

Stereotypes are changing.

The clichéd approach that led us to believe that men are averse to shopping has changed. That's what latest statistics on menswear tell us. There is greater emphasis on outwardly appearance and how people present themselves to the world on a day-to-day basis.

Clothes play a fundamental part in helping modern professionals leave an indelible impression on associates, trade partners and seniors. Men really do not have a choice but to update ...

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Fitness fever puts spotlight on activewear Paid Article

Fitness has gone from being a new year resolution to year-round reality. Fitness equipment, gym memberships, fitness DVDs and activewear are finding buyers who are serious about transforming their physical image to something better and healthier. While the fitness industry has a dedicated segment for a variety of needs, one of the interesting developments has taken place in the activewear market. Sportswear, which catered to a particular segment of customers, has given way to activewear, which ...

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Organic apparel brands carving a niche in India Paid Article

Organic clothing is not just the flavour of the affluent class but it is for everyone who understands the importance of sustainability. To protect ourselves from the impacts of chemicals, we need to either become chemically immune or just go organic. Since the former is just a pipe dream, a few apparel brands who have taken the responsibility of keeping the earth green have chosen to manufacture eco-friendly clothing.

Today, everyone recognises the value of sustainability and ...

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