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Men on a shopping spree: Menswear gets a boost Paid Article

Stereotypes are changing.

The clichéd approach that led us to believe that men are averse to shopping has changed. That's what latest statistics on menswear tell us. There is greater emphasis on outwardly appearance and how people present themselves to the world on a day-to-day basis.

Clothes play a fundamental part in helping modern professionals leave an indelible impression on associates, trade partners and seniors. Men really do not have a choice but to update ...

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Fitness fever puts spotlight on activewear Paid Article

Fitness has gone from being a new year resolution to year-round reality. Fitness equipment, gym memberships, fitness DVDs and activewear are finding buyers who are serious about transforming their physical image to something better and healthier. While the fitness industry has a dedicated segment for a variety of needs, one of the interesting developments has taken place in the activewear market. Sportswear, which catered to a particular segment of customers, has given way to activewear, which ...

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Organic apparel brands carving a niche in India Paid Article

Organic clothing is not just the flavour of the affluent class but it is for everyone who understands the importance of sustainability. To protect ourselves from the impacts of chemicals, we need to either become chemically immune or just go organic. Since the former is just a pipe dream, a few apparel brands who have taken the responsibility of keeping the earth green have chosen to manufacture eco-friendly clothing.

Today, everyone recognises the value of sustainability and ...

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Second-hand twist to apparel market Paid Article

When something loses its value, the best course of action is to dispose it off. Perhaps to donate it to someone else. What makes this tradition special for India is that this practice has always been a part of benevolent activities. In India, the tradition of passing on clothes from one person to other is as old as Methuselah. India was among very few countries where an auspicious occasion remained incomplete without donating clothes and other articles of value to the deprived.

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Compression Wear: Working Out the Market Paid Article

Hollywood hunk Chris Hemsworth's muscles in Thor, Jennifer Lawrence's toned athletic muscles, Gwen Stefani's envious abs... the list of celebs with fit and fabulous bodies is endless. People refuse to buy the norm that looks don't matter. So, there's no surprise to catch sight of regular office goers, homemakers or college students making constant attempts to appear visually appealing.

The health industry also loves to crow about regular workouts to remain hale and hearty. Thus, the ...

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Beautiful Indian Wedding Dresses

Weddings in India are always high energy, colourful affairs. From the dazzling decorations to the varieties in food, every aspect of the wedding is geared to provide a spectacle of joy and celebration for the guests. Indian wedding dresses also reflect the atmosphere of cheer and enjoyment and are one of the most interesting aspects of the ceremony. From exceptional clothing worn by the bride to the regal garment of the groom, from the stylish trends donned by the bridesmaids to the vibrant ...

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