Home / Knowledge / News / Apparel/Garments / Abof awarded 'debutant e-retailer of the year 2016'
Abof awarded 'debutant e-retailer of the year 2016'
May '16
Courtesy- abof
Courtesy- abof
Aditya Birla's abof.com has been awarded the ‘debutant e-retailer of the year 2016’ by Indian Retail Congress. Abof.com pipped some of the leading players in the Indian e-commerce/e-retail industry to bag this award. 

Enhanced user experience such as 3D trial rooms, visual search options, less than 10 per cent attrition, high share of abof's own brand, robust technology and customer support infrastructure were the aspects that supported abof's victory.

“The award is a reflection of the significant and sustained efforts put in by the entire team at abof. I am excited to see such recognition well within the first year of going live. This win is another feather in our cap, one of many to follow,” said Prashant Gupta, president and CEO of abof.

Indian Retail Congress has been a pioneer in the e-retailing awards in India. Abof has got trendy and celebrity inspired apparel, footwear and accessories and is the fastest concept to launch in the industry. (NA) 

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 23rd Feb 2017

NAFTA renegotiation puts Mexico-US jeans trade at risk

The almost imminent renegotiation of the North America Free Trade...

Rick Helfenbein (left), president and CEO of AAFA, with Juan Estrada, chief of party, Hub; Courtesy: Hub

Apparel/Garments | On 23rd Feb 2017

AAFA inks agreement for best manufacturing in East Africa

The American Apparel & Footwear Association (AAFA) has entered into a ...

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango awards distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Interviews View All

Rahuul Jashnani

‘Online economy has changed the whole dynamics of buying habits.’

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search