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Fashion retailer Jack & Jones offers CMIA labeled clothing
19
Jul '16
Denmark based fashion retailer Jack & Jones, now offers clothing carrying the ‘Cotton Made in Africa’ (CMIA) seal and which are completely made in Uganda, from cotton to finished products.

“By purchasing apparel with the CMIA seal, consumers directly support in improving conditions of cotton farmers and create job opportunities for local communities in Uganda,” Aid by Trade Foundation said.

“We want to support cotton that is grown under better social and environmental conditions and our partnership with Cotton Made in Africa supports this goal,” Dorte Rye-Olsen, sustainability manager at Jack & Jones said.

Apart from buying CMIA labeled cotton from Uganda, Jack & Jones has taken a further decisive step, by partnering with Fine Spinners, a vertically integrated textile company based in Kampala.

“Through this initiative, we are establishing a fully integrated textile production chain from field to fashion in Uganda and thereby increasing textile value addition within the cotton producing country,” Rye-Olsen added.

“This also takes care to ensure all our CMIA labelled products can be completely traced back within our textile value chain from the final product in the store down to the South-Western CMIA growing region in Uganda,” she stated.

CMIA labelled products directly support smallholder cotton farmers who stand at the beginning of the textile supply chain to produce a sustainable raw material for the textile supply chain.

CMIA excludes utilisation of GMO seeds or hazardous pesticides, excludes irrigation and bans cutting of primary forests, while farmers profit from fair working conditions and learn how to improve their livelihoods. (AR)

Fibre2fashion News Desk - India

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