Home / Knowledge / News / Apparel/Garments / Houdini Sportswear CEO shares tips on creating brand value
Houdini Sportswear CEO shares tips on creating brand value
03
Oct '16
Courtesy: Houdini Sportswear
Courtesy: Houdini Sportswear
Keynote speaker Eva Karlsson, CEO of Houdini Sportswear AB shared inputs on ways to create brand value at the Textile International Forum and Exhibition 2016 (TIFE) held in Taiwan. Karlsson spoke about how the Swedish sportswear brand tackled the issue through providing comfortable apparels that are built to last in style as well as quality.

She also remarked that the global textile industry has one of the worst records in encouraging sustainability.

However, under its sustainability initiative, Houdini extends a products lifetime under the theme of 'rental, repair, reuse and recycle.' It does so, by also selling used apparel products in its stores and partnering with ski shops for renting out gear.

According to Karlsson, the core values of the Houdini brand come from an aspiration to look for partners and suppliers, who share its mission and values.

TIFE 2016 organised by the Taiwan Textile Research Institute was held from September 27-29 under the theme of 'Intelligent Technologies and Sustainable Innovation.' (AR)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: H&M

Apparel/Garments | On 30th Mar 2017

H&M group's sales increase 7% in 3 months to Feb '17

The H&M group's sales including VAT amounted to SEK 54,369 million...

Textiles | On 30th Mar 2017

India Inc should work for July 1 GST roll out: Fin sec

The Goods and Services Tax (GST) will take India into a very exciting ...

Textiles | On 30th Mar 2017

Lok Sabha approves 4 supplementary GST legislations

The Lok Sabha has approved four supplementary Goods and Services Tax...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search