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Ispo 2016 to offer variety of events around sports
23
Jan '16
Ispo 2016, which kicks off from January 24 offers a program with a variety of events and presentations revolving around sports.

“Visitors can select from more than 150 events, such as demonstrations of the latest snowboard tricks or yoga on the water, and more,” a press release from the organiser stated.

The Ispo Academy will be held for the fourth time in the East Entrance EO.04 area and will offer seminars, workshops and panel discussions on the latest trends and developments in the sporting goods industry.

This year, the focus is on 'Digitalisation in Sports Retail' with Bernd Mayer of Serviceplan Consulting discussing Sports Retail 4.0 on January 24 and will share tips on how to add value to the retail supply chain.

For visitors interested in software solutions and brand-new technologies for point of sale, the organisers will be hosting the interactive Retail Labs 4.0.

“The Ispo Sports Communication Day on January 26, beginning at 11:00, revolves around successful planning and implementation of communication,” they said.

An entire series of lectures focuses on the technique called 'Storytelling', in which experts will demonstrate what successful marketing with the help of telling authentic stories, looks like.

The Trainee Project on January 27 throws spotlight on a new generation of sport industry participants, while the four-day Retail Tour throughout Munich introduces a variety of shop concepts.

Among the visits are the new flagship store by Sportscheck and the Weshop, a small store occupying only 50 square metres, which has cleverly combined on and offline elements.

The 'Health & Fitness' hall will focus on mobile technologies such as activity trackers and smart watches, with Samsung acting as the sponsor of Ispo Health & Fitness.

“Master trainer Bettina Ausweger will present Piloxing, a cardio training combining pilates, boxing and dance on January 25 between 14:30 and 15:00,” the organiser informed.

Sports researcher and personal trainer Felix Klemme will present a functional total body workout held outdoors on January 26 from 13:00 to 13:30.

On the same day, Matthias Steiner, former weightlifter and Olympic champion will be at the Health & Fitness stage and will present the 'Steiner Principle' from 12:00 to 13:00. (AR)

Fibre2Fashion News Desk – India

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