MagnaReady and LF Americas enter into partnership

29 Sep '17

2 min read

Courtesy: MagnaReady

MagnaReady, the original magnetic shirt company, and LF Americas, a private label company that is a division of Li & Fung have entered into a strategic partnership and licensing deal. LF Americas will be licensing the patented magnetic closure technology system, which aids anyone with mobility issues to easily button cuffs, collars and shirt fronts.

Expanded collections of men’s woven shirts, children’s school uniforms and other apparel integrating the MagnaReady closure system, invented by Maura Horton, founder of MagnaReady, are expected to debut with LF Americas retail partners in 2018.

Now integrated into MagnaReady branded men’s and women’s woven shirts, the MagnaReady closure system aids anyone with mobility issues to easily button cuffs, collars and shirt fronts. MagnaReady shirts can be used as adaptive clothing for elderly people or those with disabilities or conditions that limit dexterity. Featuring a modern design and style, MagnaReady shirts can be a timeless staple in anyone’s wardrobe.

“There are over 50 million people with disabilities or mobility limiting conditions living in the US. We are also experiencing a silver tsunami with over 10,000 Baby Boomers turning 65 each day. MagnaReady provides senior citizens, caregivers, and people with limited mobility a clothing solution that restores independence and increases confidence and self-esteem with a classic, professional look that has not previously been available,” said Maura Horton, creator and CEO of MagnaReady. “I look forward to working with LF Americas to impact people’s lives with new styles and formats of clothing incorporating MagnaReady.”

Hall of Fame baseball player and MagnaReady customer, Johnny Bench told CBS News in an interview that he has four shirts and takes them with him wherever he goes. “It seemed like every day I was saying, can you button my shirt for me?” he said, until he found MagnaReady. “It is an honour to hear how a shirt can impact people’s lives,” said Maura Horton, “I am humbled and overjoyed to be able to make dressing self-sufficiently possible and easier.”

“LF Americas is excited to announce this partnership with MagnaReady. Maura’s personal story and dedication to bring this innovative development to the ever-growing adaptive clothing market is a true inspiration. We look forward to using our experience and resources to support Maura and the many lives that will benefit from her passion and life’s work,” said Shelly Fogel, executive vice president, LF Americas. (SV)

Fibre2Fashion News Desk – India

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