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New features in CORDURA brand showcased at Kingpin Shows
20
Jul '11
INVISTA's CORDURA brand team will feature the latest CORDURA Denim fabric innovations at the 2011 Kingpins shows, July 19–20 in New York, N.Y. and July 26-27 in Los Angeles, Calif. The brand's new denim offerings—by INVISTA's authorized CORDURA fabric mill, Artistic Milliners—include stretch styles, in weights ranging from 9.00 oz to 13.75 oz, as well as stylish coatings and fashion forward finishes.

“The Kingpin shows are ideal events for our team to showcase the latest in denim designs,” said Cindy McNaull, global CORDURA brand and marketing director. “CORDURA Denim fabrics offer a range of excellent options for designers in search of stylishly durable and comfortable material to create fashions for virtually any application—from the skate park to the dance floor and weekend wear to the workday—plus every one of our denim innovations provides the innate durability of CORDURA brand fabric.”

The new stretch CORDURA Denim fabrics developed by Artistic Milliners are available in various Lycra fiber compositions to bring freedom of movement to durable denim, allowing the wearer to be comfortable as they go about their daily activities.

As a part of its key messaging for the show, the INVISTA team will be offering a range of options to help customers deal with the rising cost of raw materials. While raw material prices are increasing, the impact is being felt by the consumer as well. To stimulate buying at higher price points, innovation and added value are essential. CORDURA Denim fabrics offer the authentic look, comfort and feel of traditional 100 percent cotton denim with built-in, long-lasting durability and added value.

“Extending the life and performance of denim and other CORDURA fabric offerings is our goal and supports our brand's tagline of 'Sustainability Begins With Products That Last™, '” said McNaull.

To learn more about the LYCRA Style fiber brand and CORDURA Denim fabric portofolio, contact your INVISTA representative for an appointment at the upcoming Kingpins shows:

In New York, July 19 and 20:
Skyline Studios
500 Westg 36th Street
New York, NY 10018

In Los Angeles, July 26 and 27
L. A. Production Studios
1025 East 16th Street
Los Angeles, CA 90021

INVISTA

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