Home / Knowledge / News / Apparel/Garments / Dockers launches new look with new range Alpha Khaki
Dockers launches new look with new range Alpha Khaki
29
Aug '11
Dockers Alpha Khaki is truly a first of its kind. Built from a dress pant block using denim construction, it is the pant that has the same attributes a man loves about his favorite jean: attitude, style options, versatility and individualism.

"This khaki stands for conviction, it is for the new generation of men who would like to stand out from his jean-wearing friends", said Bobet Romualdo, ASEAN brand director. He added, "The Alpha Khaki can replace your jeans and be just as versatile".

The Dockers Alpha Khaki is 'the new generation of khaki for the next generation of men'; it illustrates how a dominant khaki brand can evolve into a khaki that is very different from what has been the traditional khaki. Even venturing to propose to let go of your favorite jeans for what is possibly a new favorite pair of pants, with its unequivocally modern make.

It is essentially for the men who wish to gravitate towards a more casual look but with the feel and versatility of wearing jeans.

Dockers Alpha Khaki features an inseam and out seam over lock stitching, heavier khaki fabric that wrinkles and wears like a jean. It is a trimmer khaki through the leg. It gives you the feel and strength of a pair of jeans, with the look and finish of khaki.

The new collection features all forms from color, textures, abrasion qualities that reflect the character of a man and his khakis. It continues to explore khaki finishes and color with a broader assortment, some finished for you and some finished by you.

It introduces a raw khaki to be broken in by the wearer. It has three different finishes/washing that can give the khaki a 1-year, 5-year or even 10-year old look.

For the more refined khaki user, the Scraped (1Y) finish with light hand sanding can be his choice. To get a more 'worn' finish, the Dirty (5Y) with hand sanding, nicking and grinding is the best choice. And the finish that says, this pair of khakis been 'lived in', the Destroyed (10Y) finish, that is destroyed with rip and repair/staining finish fits the bill.

"Dockers Alpha Khaki will come in range of 3 finishes and 17 colors, and we believe it will appeal to younger and trendier men", said Ms. Rhea Akil, Dockers senior marketing executive. "Dockers Alpha Khaki is the best alternative to jeans. With more contemporary fit, finish and color, it creates more 'character' for the man who chooses to be different", she added.

The introduction of the Dockers Alpha Khaki comes in time with the Fall/Holiday Collection of Dockers. It is a collection that is inspired by 'a journey to uncover what it means to be a man today'. It is a conscious attempt to feature the work of men, who lived their passions and have chosen conviction, character, commitment and purpose, as words they live by.

The Fall/Holiday collection also offers a more 'slimmed up' fit and now offers the slimmest fit that is D0 or what Dockers calls as the Razor Slim. It is the most modern expression of slim for a youthful, fit-obsessed consumer.


Must ReadView All

GMAC urges Cambodia to push fabric-forward rule in RCEP

Apparel/Garments | On 17th Oct 2017

GMAC urges Cambodia to push fabric-forward rule in RCEP

Representatives from the Garment Manufacturers Association of...

Alibaba to invest $15 billion in DAMO Academy for research

Textiles | On 17th Oct 2017

Alibaba to invest $15 billion in DAMO Academy for research

Alibaba will invest $15 billion over the next several years in its...

Pressure on  Indian textiles exporters to ease by Q3: ICRA

Textiles | On 17th Oct 2017

Pressure on Indian textiles exporters to ease by Q3: ICRA

Pressures on the profit and debt levels of textiles exporters is...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search