Home / Knowledge / News / Apparel/Garments / Levi Strauss focuses on using less water in making jeans
Levi Strauss focuses on using less water in making jeans
Nov '11
Levi Stauss & Co., the company that created the very first pair of jeans, has been a pioneer in the movement to responsibly manage water usage for the health of our planet.

From cotton production to laundering garments after they are sold, an abundance of clean water is an essential component of the apparel industry. Levi Strauss estimates that a typical pair of blue jeans requires 919 gallons of water in its life cycle. It includes the water used in irrigating the cotton crop as well as that required for washing the pair of jeans several times.

The company is making an effort to contribute in every way it can to reduce the usage of water, not just for environmental protection, but to safeguard its own future. The company fears that cotton would become very limited or expensive in future owing to water shortages caused by climate change, which might put the very existence of the company at risk.

Hence, the company has initiated and sponsored a non-profit programme to teach the latest rainwater harvesting and irrigation techniques to cotton cultivators in Brazil, India, Pakistan and West and Central Africa.

The firm has also introduced a brand that features stone-washed denim, which is smoothened using rocks, instead of water.

In addition, Levi Strauss is adding tags on all its jeans urging users to wash less frequently and to use only cold water. For those consumers who seek further advice, the company says, putting jeans in the freezer would kill germs that cause them to give bad odour.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 22nd Feb 2017

Bangladesh exporters want duty-free access to US, Brazil

Garment and apparel exporters of Bangladesh are seeking duty-free...

Textiles | On 22nd Feb 2017

India to produce 341 lakh bales cotton in 2016-17: CAI

The Cotton Association of India (CAI) has maintained in its January...

Textiles | On 22nd Feb 2017

'India to be self-sufficient in silk production by 2020'

Indian could be self-sufficient in silk production by the year 2020...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search