Home / Knowledge / News / Apparel/Garments / Propell Corp to buy The Branding Spot
Propell Corp to buy The Branding Spot
Nov '11
Propell Corporation, creator of the PropellShops "instant ecommerce" system for schools, businesses, nonprofits and the military, announced that it has agreed to acquire assets of The Branding Spot, a promotional products company originally based in Scottsdale, AZ, and named its founder, Brett Kaufman, as Senior Director of Marketing.

At Propell, Kaufman will oversee all marketing, PR, social media, and community engagement. He will report to Propell CEO Ed Bernstein.

Kaufman founded The Branding Spot in 2006, before being named to his most recent position as a senior marketing executive of San Francisco's Livescribe Inc. At Livescribe, he led that company's ecommerce and online marketing initiatives. He has also been involved in the publishing, online media, and entertainment industries.

"Brett brings tremendous ecommerce and social media marketing skills to Propell – along with broad experience selling to our exact markets," Bernstein said. "We're delighted, and fortunate to have him on board, as well as to have the opportunity to serve his past customers."

The Branding Spot's focus was similar to Propell's, targeting K-12, colleges and the sorority and fraternity markets, and pioneering the use of online ordering for its clients, Kaufman said. "The Branding Spot helped hundreds of brands and companies with their promotional and apparel needs over the past five years, so I understand what customers need. That's why I'm extremely excited to be part of the Propell brand," he said.

"On-demand fulfillment like Propell's is the future of retail in the 21st century," he added, "and Propell's combination of marketing, technology and customer service is perfectly poised to meet that need. I am eager to help spread the PropellShops brand to new customers around the country – with particular focus on the school, military and small business markets."

Kaufman's role is effective immediately. The acquisition, in the form of an asset purchase, is expected to close later in November.

Propell Corporation's PropellShops service is a web-based ecommerce solution that lets any organization – whether school, nonprofit, sports team or business – instantly create a web store offering customized apparel and gifts featuring their brand, logo or other artwork.

Propell Corporation

Must ReadView All

Textiles | On 26th Jul 2017

Vietnam’s textile & garment exports cross $13bn in H1

Vietnam earned $13.... billion from textile and garment exports in...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Egypt signs agreement with UNIDO for cotton production

Egypt has signed a €1.5 million ($1.74 million) cooperation agreement ...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Planning to Take the Leap towards

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search