Home / Knowledge / News / Apparel/Garments / Forecasts of future of office fashion at Park Avenue show
Forecasts of future of office fashion at Park Avenue show
09
Dec '11
Park Avenue, one of India's leading apparel brands from the Raymond Group organized a fashion show in the city New Delhi, to bring to the ramp the future of office wear over the next two seasons.

With Soha Ali Khan as the show-stopper sporting an eveningwear dress gracefully, the brand showcased its men's, women's, accessory and its new Dress Casual range, for Autumn Winter'11 & Autumn Winter' 12 collections, which were high on style in royal hues.

This was second in the series of fashion shows organized by Park Avenue. The first show was at Mumbai and attracted key stylists and designers from across the city. These shows follow the brand's recent redefinition of its identity and extending of its apparel range beyond formal apparel and accessories like ties and cufflinks to office casuals and related accessories like sunglasses. The women's wear range recently announced the launch of scarves and an interesting 30 ways to tie the scarf.

Park Avenue celebrates 25 years of success and style for men and women with these shows.

Mr Shreyas Joshi, President - Apparel, Raymond Limited said, "Park Avenue has been a trendsetter in the Indian apparel industry in terms of product and range innovation. Be it autofit moisture-management trousers or non-iron or anti-UV or temperature-control or pure white crystalline shirts, trousers, Park Avenue has been pioneering trends in the Indian apparel industry.

In addition to product expertise, we led the industry in moving into other categories of dressing and accessorizing, including launch of the women's range, under the larger brand. Most recently, we launched the Dress Casual range to cater to professionals who tend to dress easy at work.

These fashion shows brings the entire spread of offerings by Park Avenue to the ramp in a single evening with innovative designs of two seasons and not just that of the current one. So much so that the show can be an indicative fashion forecast for office wear over the next two seasons."

While the Park Avenue Woman collection was crafted to bring forth the concealed sparkling diva of a woman in classic business suits, to creative and comfort driven day wear, to extravagant stylish evening dresses. The Park Avenue Men's collection showcased the time honored classics in business wear to a playful mix of contemporary casuals, to a sumptuous high on style eveningwear.

In addition to Soha Ali Khan being the show-stopper, the fashion show attracted stylists and fashionistas from across the city. The fashion night truly represented Park Avenue as a lifestyle brand.

Park Avenue collections are available in over 600 The Raymond Shops across 200 cities and towns in India, in addition to 38 in about 10 cities and growing.

Park Avenue

Must ReadView All

Courtesy: Li & Fung

Textiles | On 29th Mar 2017

Li & Fung introduces new 3-year plan 2017-2019

Li & Fung Limited has outlined its next Three-Year Plan (2017-2019)...

Courtesy: Carrington

Apparel/Garments | On 29th Mar 2017

Carrington Workwear signs JV with TMG Textiles

Carrington Workwear, one of the largest producers of workwear fabrics ...

Apparel/Garments | On 29th Mar 2017

Jabong launches Aeropostale on its platform

Jabong has added leading American high-street fashionwear brand,...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search