Online launches By the end of the third quarter of 2011, all Inditex retailers had arrived on the e-commerce scene, thanks to the launch on 6 September of online stores for Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Uterqüe (Zara and Zara Home have had online shops since 2010 and 2007, respectively). Online operations commenced in a total of 15 European markets.
As of the aforementioned date, countries with access to at least some of the retailers' online stores included: Germany, Austria, Denmark, Spain, France, the Netherlands, Ireland, Italy, Monaco, Norway, Poland, Portugal, the United Kingdom, Sweden and Switzerland. In addition, Zara's online store premiered in two new markets, the United States (7 September) and Japan (20 October).
Beginning of the fourth quarter of 2011. Store sales in local currencies between 1 November and 11 December rose by 11%.