Home / Knowledge / News / Apparel/Garments / Australian sailors to sport iconic sailing brand – Slam
Australian sailors to sport iconic sailing brand – Slam
21
Dec '11
Yachting Australia has signed a long term sponsorship deal with apparel manufacturer SLAM which will see Australian sailors wearing the iconic sailing brand until the 2012 London Olympic Games.

The new agreement is a major step forward for Australia's leading Olympic class sailors and encompasses the Australian Sailing Team, Australian Paralympic Sailing Team, Australian Sailing Development Squad, OAMPS Australian Youth Sailing Team, coaches and staff.

The multi-million dollar deal will be driven by SLAM Australia and New Zealand with backing and support by SLAM S.p.A Head Office in Genoa, Italy. The Australian Sailing Team will join SLAM's current high profile teams including Russell Coutts and the BMW Oracle America's Cup Racing Team.

SLAM Australia and New Zealand's managing director Anthony Young says that the Australian Sailing Team's reputation and strong performance at the 2008 Beijing Olympic Games made the team attractive to the company.

"The Australian Sailing Team has become a name synonymous with success in Olympic class sailing and the team's results in recent years made them an ideal choice for SLAM to go forward with," said Mr Young.

"We see the next four years as an important time of growth for SLAM both in Australia and around the world and believe that our involvement with the Australia Sailing Team will be integral to that growth," he said.

The agreement will see SLAM become the Exclusive Clothing Supplier and Major Co-Sponsor of the Australian Sailing Team with branding to appear on the hull and sails of Australian Sailing Team boats, along with logos on team uniforms and an online presence.

SLAM is developing a new range of world class dinghy technical clothing with athletes from the Australian Sailing Team to be integral to the development and testing of the new products.

Yachting Australia High Performance Director Peter Conde says that the deal with SLAM will play a key role in the team's preparation for the 2012 London Olympic Games.

"The Australian Sailing Team is thrilled to begin what we are sure is going to be a highly successful, long term relationship in the lead up to the London Olympics," said Mr Conde."

"In these economic times the agreement with SLAM, who join current major supporters Audi and Hamilton Island, lends weight to our view that sailing provides sponsors with terrific value opportunities in a relatively clean environment."

For the first time, a range of SLAM designed merchandising apparel and accessories will allow fans of the Australian Sailing Team to show their support of the team, with profits from the sale of each item assisting the Gold Medal drive in London 2012.

Australian Sailing Team


Must ReadView All

Apparel/Garments | On 26th Jun 2017

GSTN registration reopens

E-commerce operators and TDS (tax deducted at source) deductors can...

Textiles | On 26th Jun 2017

Expedite release of ROSL pending claims: TEA to Centre

The Tiruppur Exporters' Association (TEA) has again urged Union...

Textiles | On 26th Jun 2017

'Export promotion schemes to continue under GST regime'

The export promotion schemes will continue under GST regime, said...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search