Interviews
Premier of Future Heretics' HX new line at Agenda
30 Dec '11
2 min read
The creators of the Future Heretics premium contemporary clothing company have launched their new active lifestyle brand, HX, and will be featuring its new Men's and Women's lines respectively at this year's Agenda Tradeshow in Long Beach, CA. HX is a unique new lifestyle clothing brand that carries a fashionable, forward thinking edge while at the same time targeting the price-point of the action sports apparel market.
Hailing from Hawaii and California, the founders of HX have always sought to create an active lifestyle brand that represents their distinct perspective. Using their own unique art and design direction along with premium materials, details are applied and interpreted into a new clothing collection that stands out against the overly saturated action sports market.
The HX collection will feature contemporary casual apparel for both men and women. Made in the USA, the team believes in delivering the highest-quality garments available while still meeting the current economic price needs. From denim and knits to loungewear and outerwear, HX is also proud to offer surfboards designed by renowned shaper Damien Raquinio.
With over 13 years experience designing boards for some of the world's most elite riders, Damien's surfing prowess and understanding of the science behind his craft make him a unique talent in the world of shaping. An assortment of his board designs will be available on the HX label.
The team recently launched their new website, hxlifestyle to offer its customers an early look at the line as well as offer limited t-shirt and denim pieces for sale on its online store. Subsequently, HX has entered a promotional partnership with MTV's Fantasy Factory star, Scott 'Big Cat' Pfaff.
As well as being featured on every episode of the 2011 and upcoming 2012 season of Fantasy Factory, Scott will continue to promote the brand through the professional skateboarding community as one of the head judges/course designers on ESPN's Street League Contest Series.
HX is constantly in production of a number of multi-media projects to promote and illustrate the new brand. Look out for these and more in the coming months as the product starts to hit the stores.
Hailing from Hawaii and California, the founders of HX have always sought to create an active lifestyle brand that represents their distinct perspective. Using their own unique art and design direction along with premium materials, details are applied and interpreted into a new clothing collection that stands out against the overly saturated action sports market.
The HX collection will feature contemporary casual apparel for both men and women. Made in the USA, the team believes in delivering the highest-quality garments available while still meeting the current economic price needs. From denim and knits to loungewear and outerwear, HX is also proud to offer surfboards designed by renowned shaper Damien Raquinio.
With over 13 years experience designing boards for some of the world's most elite riders, Damien's surfing prowess and understanding of the science behind his craft make him a unique talent in the world of shaping. An assortment of his board designs will be available on the HX label.
The team recently launched their new website, hxlifestyle to offer its customers an early look at the line as well as offer limited t-shirt and denim pieces for sale on its online store. Subsequently, HX has entered a promotional partnership with MTV's Fantasy Factory star, Scott 'Big Cat' Pfaff.
As well as being featured on every episode of the 2011 and upcoming 2012 season of Fantasy Factory, Scott will continue to promote the brand through the professional skateboarding community as one of the head judges/course designers on ESPN's Street League Contest Series.
HX is constantly in production of a number of multi-media projects to promote and illustrate the new brand. Look out for these and more in the coming months as the product starts to hit the stores.
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