Home / Knowledge / News / Apparel/Garments / Brandix calendar charts textile sector progress since 1350
Brandix calendar charts textile sector progress since 1350
06
Jan '12
Sri Lanka's leading apparel exporter Brandix has paid tribute to the passion that gave birth to, and has sustained the textile industry, in another informative calendar that continues the Group tradition of providing more than a simple guide to the days, weeks, and months of the year.

Commencing with the European discovery in the 1350s of cotton in India '..... ripening to reveal sleeping sheep....' the 2012 Brandix calendar takes its users on a journey that recalls Kuveni at her spinning wheel at an epoch-defining moment in our history; evokes the memory of the rhythmic sounds of handlooms of a bygone era in villages across the island and culminates with an image of the precision stuttering of an industrial sewing machine, a familiar sight in the apparel factories that dot Sri Lanka.

Encompassed in this journey are uniquely Sri Lankan contributions of significance, such as the weaving of Dumbara tapestry, the batik making artistry of 'writing in wax' and the nimble skill of 'beeralu' lace making, as well as global milestones like the invention in 1589 of the knitting machine, the discovery of the first synthetic dye, the innovation of embroidery and the evolution of sewing techniques and machines.

Each page provides information in an engaging style to link the image to its place in the industry's history, offering interesting reading and insights that appeal to a wide audience.

Setting the tone for the pages to follow, the preamble of the calendar titled 'The Difference is Passion' states: "The history of the textile industry is a testament to the power of passion. From craftspeople who still weave wonder into their work to chemists who have stitched their stories into textile lore, our industry has always been driven by those who dare.

At Brandix, we salute these pioneers, some famous, others living on only in their creations, for inspiring us and our work. We hope that this chronological chronicle does the same for you."

The 2012 Brandix calendar was preceded by a trilogy titled 'Water in Life' (2011), 'Water in Vessels' (2010) and 'Water in Reflection' (2009). The series highlighted an often forgotten aspect of water -- its transcendental significance to diverse cultures and religions. These calendars supported the Group's long term initiative to promote the conservation of water through advocacy and community outreach projects.

The 2012 calendar as well as the trilogy of water themed calendars were conceptualised and produced in collaboration with Brandix's creative/marcom partner Q&E.

Brandix Lanka Ltd

Must ReadView All

Textiles | On 23rd Mar 2017

South Korean Samil Spinning acquires Buhler Quality Yarns

South Korean yarn producer Samil Spinning has acquired US based...

Apparel/Garments | On 23rd Mar 2017

E-retailers to pay up to 1% TCS under GST

E-retail marketplaces will need to deduct up to 1 per cent tax...

Textiles | On 23rd Mar 2017

Lanxess to expand chemical intermediates capacity

The Advanced Industrial Intermediates business unit of German...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search