Juicy Couture showing very encouraging sales trends, Liz

01 Mar '12

5 min read

Mr. McComb continued, "We are focused on maximizing the growth opportunities in our three global lifestyle brands – Juicy Couture, Lucky Brand and kate spade. January and month to date February direct-to-consumer comparable sales were in line overall with our expectations. The strong momentum at kate spade is continuing, with the brand posting comps of 30% in January and 16% for the February month to date period, as the kate team continues to execute the brand's growth strategies across all channels, product categories and geographies.”

“Lucky Brand's strong direct-to-consumer sales trend also continued, with the brand posting comps of 29% in January and 21% for the February month-to-date period, driven by continued strong consumer response to their product offer and retail execution. And Juicy Couture is showing very encouraging sales trends right now."

"The brand reported an overall comp of (8%) in January and (2%) for the February month to date period—largely reflecting a lack of meaningful clearance activity that was in the year ago base. Spring merchandise, delivered since early January, is actually generating strong season-to-date direct-to-consumer comparable sales increases compared to Spring merchandise in the year ago period. These sales trends and the associated gross margin expansion make us optimistic about the year ahead."

“We believe this is the right approach as the brands execute their growth strategies, and this reporting structure is consistent with how we manage the businesses. We also announced earlier this month the appointment of David Bassuk as Co-President and Chief Operating Officer at Juicy Couture. Our global brand teams are now fully in place, with strong shareholder aligned long term incentive plans."

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