Home / Knowledge / News / Apparel/Garments / TU at Sainsbury's launches Secret Support Jeans
TU at Sainsbury's launches Secret Support Jeans
Apr '12
TU at Sainsbury's announces the introduction of a fantastic new, secret support jean - a jean that instantly flattens the tummy, lifts and shapes the bum and smoothes curves through in-built secret support.

Every woman wants to feel confident, stylish and positive about her body, without breaking the bank, and these new jeans are flying off the rails around the country reinforcing the nation's love of Shapewear.

Research by TU at Sainsbury's, reveals that one in three women rate their derriere as the least favorite part of their body, whilst a staggering 55% state their tummy as their biggest insecurity. As a quick fix solution women regularly fall back on shape enhancing clothing, with over a third of Britain's women opting to pull on their favourite figure enhancing garments, rather than diet for that special occasion. The Secret Support Jeans from TU, target the nation's top insecurities and answer consumer demand for everyday shapewear.

Amazingly, nearly 53,000 women in the UK wear shape enhancing garments at least once a week, with almost half of the nation's size 10 ladies donning shapewear daily (41%) to smooth any lumps and bumps.

Sainsbury's clothing range TU now offers the easiest solution to create a behind to rivals Beyonce's and offers an affordable way for the UK's women to learn how to love their bums. The survey also revealed that 32% of women wear shapewear to impress on a date and 58% wear it to ensure they look their best when attending a party. So if you have a date, party or just want to look your best on the school run, these jeans will give you the confidence you are looking for.

TU at Sainsbury's

Must ReadView All

Textiles | On 24th Oct 2016

Indian govt plans roadshows to promote textile exports

The Indian government has planned to conduct roadshows to boost the...

Textiles | On 24th Oct 2016

TPP may hit roadblock

The 12-member Trans-Pacific Partnership (TPP) that was signed earlier ...

Textiles | On 24th Oct 2016

Baba Ramdev’s Patanjali to enter textile manufacturing

Patanjali Ayurved, an enterprise initiated by yoga guru Baba Ramdev,...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search