Home / Knowledge / News / Apparel/Garments / TU at Sainsbury's launches Secret Support Jeans
TU at Sainsbury's launches Secret Support Jeans
07
Apr '12
TU at Sainsbury's announces the introduction of a fantastic new, secret support jean - a jean that instantly flattens the tummy, lifts and shapes the bum and smoothes curves through in-built secret support.

Every woman wants to feel confident, stylish and positive about her body, without breaking the bank, and these new jeans are flying off the rails around the country reinforcing the nation's love of Shapewear.

Research by TU at Sainsbury's, reveals that one in three women rate their derriere as the least favorite part of their body, whilst a staggering 55% state their tummy as their biggest insecurity. As a quick fix solution women regularly fall back on shape enhancing clothing, with over a third of Britain's women opting to pull on their favourite figure enhancing garments, rather than diet for that special occasion. The Secret Support Jeans from TU, target the nation's top insecurities and answer consumer demand for everyday shapewear.

Amazingly, nearly 53,000 women in the UK wear shape enhancing garments at least once a week, with almost half of the nation's size 10 ladies donning shapewear daily (41%) to smooth any lumps and bumps.

Sainsbury's clothing range TU now offers the easiest solution to create a behind to rivals Beyonce's and offers an affordable way for the UK's women to learn how to love their bums. The survey also revealed that 32% of women wear shapewear to impress on a date and 58% wear it to ensure they look their best when attending a party. So if you have a date, party or just want to look your best on the school run, these jeans will give you the confidence you are looking for.

TU at Sainsbury's

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search