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TU at Sainsbury's launches Secret Support Jeans
07
Apr '12
TU at Sainsbury's announces the introduction of a fantastic new, secret support jean - a jean that instantly flattens the tummy, lifts and shapes the bum and smoothes curves through in-built secret support.

Every woman wants to feel confident, stylish and positive about her body, without breaking the bank, and these new jeans are flying off the rails around the country reinforcing the nation's love of Shapewear.

Research by TU at Sainsbury's, reveals that one in three women rate their derriere as the least favorite part of their body, whilst a staggering 55% state their tummy as their biggest insecurity. As a quick fix solution women regularly fall back on shape enhancing clothing, with over a third of Britain's women opting to pull on their favourite figure enhancing garments, rather than diet for that special occasion. The Secret Support Jeans from TU, target the nation's top insecurities and answer consumer demand for everyday shapewear.

Amazingly, nearly 53,000 women in the UK wear shape enhancing garments at least once a week, with almost half of the nation's size 10 ladies donning shapewear daily (41%) to smooth any lumps and bumps.

Sainsbury's clothing range TU now offers the easiest solution to create a behind to rivals Beyonce's and offers an affordable way for the UK's women to learn how to love their bums. The survey also revealed that 32% of women wear shapewear to impress on a date and 58% wear it to ensure they look their best when attending a party. So if you have a date, party or just want to look your best on the school run, these jeans will give you the confidence you are looking for.

TU at Sainsbury's

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