Home / Knowledge / News / Apparel/Garments / TU at Sainsbury's launches Secret Support Jeans
TU at Sainsbury's launches Secret Support Jeans
07
Apr '12
TU at Sainsbury's announces the introduction of a fantastic new, secret support jean - a jean that instantly flattens the tummy, lifts and shapes the bum and smoothes curves through in-built secret support.

Every woman wants to feel confident, stylish and positive about her body, without breaking the bank, and these new jeans are flying off the rails around the country reinforcing the nation's love of Shapewear.

Research by TU at Sainsbury's, reveals that one in three women rate their derriere as the least favorite part of their body, whilst a staggering 55% state their tummy as their biggest insecurity. As a quick fix solution women regularly fall back on shape enhancing clothing, with over a third of Britain's women opting to pull on their favourite figure enhancing garments, rather than diet for that special occasion. The Secret Support Jeans from TU, target the nation's top insecurities and answer consumer demand for everyday shapewear.

Amazingly, nearly 53,000 women in the UK wear shape enhancing garments at least once a week, with almost half of the nation's size 10 ladies donning shapewear daily (41%) to smooth any lumps and bumps.

Sainsbury's clothing range TU now offers the easiest solution to create a behind to rivals Beyonce's and offers an affordable way for the UK's women to learn how to love their bums. The survey also revealed that 32% of women wear shapewear to impress on a date and 58% wear it to ensure they look their best when attending a party. So if you have a date, party or just want to look your best on the school run, these jeans will give you the confidence you are looking for.

TU at Sainsbury's

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search