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Tally Weijl to shift its liaison office from China
19
Apr '12
Tally Weijl gmbh, a leading international fashion apparel brand, is planning to shift its liaison office from China to Dhaka in Bangladesh.

Europe's well-known chain store Tally Weijl has operations in France, Germany and Switzerland. The company engages in designing and production of apparels for young women and girls, and sells the same in its own stores.

While rising cost of production has pushed up the prices of garments in China, Bangladesh offers apparels at competitive prices and it has also developed its product range over the past few years.

Viewing Bangladesh's potential to supply better quality garments at cheaper rates as compared to China, Tally is planning to shift its liaison office from China to Dhaka to reap cost advantage.

The firm plans to set up an office in Dhaka within next two to three months, and it has already appointed some officials for the purpose.

Tally Weijl imported knitwear and woven items worth US$ 80 million from Bangladesh during 2011. After relocating its liaison office, the company intends to raise its procurement from Bangladesh by 50 percent.

With a network of 760 stores, Tally Weijl marks its presence in 31 countries, and employs over 2,800 workers.

Fibre2fashion News Desk - India

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