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JackThreads unveils first private collection 'Goodale'
30
Apr '12
JackThreads, the members-only shopping club that offers the latest apparel and sportswear brands at prices up to 80 percent less than retail, has launched its first private collection 'Goodale'.

The styles, colours and materials for the new sportswear collection were specifically created keeping the JackThreads members in mind, said Jason Ross, Founder and CEO of JackThreads.

JackThreads aim is to provide its customers exactly what they want and at the price that they are willing to pay, Mr. Ross added.

The control over the design, cost and margin would enable JackThreads to offer more to its customers.

The inspiration for Goodale collection is “design with a purpose”, that mainly revolves around jeans made from “14oz raw salvage denim”.

The pieces have unique elements that cater to specific JackThreads type-of-guy. For example, the trousers have a leather patch where the wearer can put keys.

The collection has been designed in-house by Adam Gianotti, who has over 15 years of design experience at Nike, Zoo York and Ralph Lauren Rugby.

Fibre2fashion News Desk - India


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