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100 Chinese apparel firms to partake at White Label
May '12
White Label takes place for the first time in Berlin at the Max- Schmeling-Halle during the Berlin Fashion Week (BFW) from 04 – 06 July 2012. This first show provides access to 100 Chinese textile and clothing companies as potential suppliers of top-quality womenswear, menswear, childrenswear and accessories. In 2013, White Label will open its gates to exhibitors from all over the world.

The fair is hosted by the Beijing Chinatex Advertising & Exhibition Co. Ltd., a company that has successfully been organising trade fairs in mainland China as well as in Tokyo and Osaka since 2003. The company is a subsidiary of the Chinatex Corporation, a larger Group that officially belongs to the “Top 100 Companies” in China. For Chinatex, White Label in Berlin is the stepstone into the European exhibition market - a decision the company took at the beginning of 2011.

The buzzing international reputation of Germany's fashion hub convinced Chinatex that Berlin is the right choice for an entry into the European market. The idea is to establish an easy point of access for European fashion brands to meet potential suppliers. Organising the event during the Berlin Fashion Week means reaching out to the fashion community at large and in particular to those companies with an interest in sourcing high-quality products from overseas.

It is envisaged to host White Label twice a year during the BFW. The aim is to open the gate to exhibitors from other countries as of 2013. Access to White Label is free upon registration on www.whitelabelfair.com. The exhibitor's catalogue will be available shortly on-line. The fair is organised by DIE PR-BERATER GmbH on behalf of the Beijing Chinatex Advertising & Exhibition Co. Ltd.

White Label

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Courtesy: AWI

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