Bluefly names Scott Erdman as Senior VP of Merchandising

Bluefly Inc. a leading online retailer of designer brands, fashion trends and superior value, announced that Scott A. Erdman, as joined the Company as Senior Vice President of Merchandising. Mr. Erdman comes to Bluefly with 15 years of retail, merchandising and online experience.

Mr. Erdman is a highly accomplished merchant with a diverse background including leadership roles with luxury retail, apparel and accessories companies. Most recently, Mr. Erdman served as General Merchandising Manager at Swirl by DailyCandy, a start-up retail venture under the DailyCandy Enterprises umbrella.

Prior to that, Mr. Erdman was Vice President, Divisional Merchandise Manager at Saks Fifth Avenue. Prior to Saks Fifth Avenue, Scott held various merchandising roles at LVMH. Additionally, Mr. Erdman was a Buyer at The Sharper Image. Mr. Erdman began his career at Macy’s west where he rose from sales manager to a buyer.

Scott holds a B.A from Dartmouth College and an M.B.A. from The Amos Tuck School of Business Administration.

Joseph C. Park, Chief Executive Officer of Bluefly Inc. commented, “We are very excited to bring Scott on board as Senior Vice President of Merchandising. Scott’s retail and e-commerce experience is aligned perfectly with the luxury branded offering we present to our customers at Bluefly and Belle & Clive.

“I look forward to working closely with Scott as we continue to execute on our strategy to capitalize on the significant opportunity for growth for luxury apparel and accessories online.”

Bluefly Inc. is a leading online retailer of designer brands, fashion trends, and superior value. Bluefly is headquartered at 42 West 39th Street in New York City, in the heart of Manhattan’s Fashion District.

Bluefly Inc