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Vietnam apparel firms try all means to boost sales
Jul '12
Apparel producers in Vietnam are trying various ways to increase their domestic sales, which have witnessed a sharp decline of 40 percent year-on-year.
Owing to reduced purchasing power, consumers in Vietnam now prefer to buy low-priced durable products that have beautiful and varied designs. 
As such, the garment manufacturers are trying hard to catch up with the changed consumer demands and shopping patterns, and are launching appropriate products that provide consumers best value for their money.
Observing that consumers even seek spacious shopping places, which offer clothing solution for the entire family with friendly services, an apparel firm, Viet Fashion Co. (VFC) plans to enhance the efficiency of its existing outlets and expand its distribution outlets, in near future.
The firm mainly intends to develop a retail chain dubbed as Ninomaxx Concept, and plans to unveil 50 chain outlets by 2015. Each of the chain outlets would span on an area of 4,000 square meters, and feature more than 20,000 diverse fashion products.
The company even plans to develop its sales network along the lines of Co.opMart, Parkson and Big C. VFC presently is in a strategic partnership with the three units and will soon foray in Cambodian market with these partners.
Besides developing their distribution networks, some of the fashion firms that basically operated in the domestic market, are now focusing on overseas markets for exports.
Meanwhile, An Phuoc Garment Co. has bagged an order from a Japanese partner, which it says is big enough that it would help it survive amidst contracting demand at home and also secure jobs of its workers.
The firm has also inked contracts for producing office wears for companies with huge staff strength. An Phuoc views this as a solution to diversify its product outlets, which would help it to meet its growth target for current year. 
Just like the two firms, Vietnam National Garment and Textile Group (Vinatex) is also trying to grab a market share through its retail chain Vinatexmart, which would distribute textile and apparel items of its 300 member enterprises and other industry players.

Fibre2fashion News Desk - India

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