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EDWIN's F/W collection with sense of shared isolation
Jul '12
EDWIN Europe launches the fall winter collection for 2012. Arriving in stores across Europe this month, the Fall/Winter 2012 Collection is defined by its focus on freedom, where a sense of shared isolation among the wilds of the world creates the foundation for a heightened sense of kinship.

This band of brothers & sisters ride, side by side, in a relentless pursuit of adventure. The cloth that surrounds them becomes the rivets that bond their lives to the memories they create, their clothing an ever evolving recollection of time.

From the cities we roam, and eventually endeavour to escape, Edwin seeks to provide product designed for daily use, a canvas for living, uninterested in emulating fashions or passing trends.

Classic blocks provide a testament to quality and durability. Fabric is cut and constructed with longevity in mind, respecting the traditions of strength and rugged resilience, cloth meets effortlessly with fine Japanese construction techniques to provide protection from the elements.

This seasons denim is a blend of premium Japanese and European fabrics, many of which are exclusively developed by Edwin, and wear-patterns are based on natural washes painstakingly re-created. Black denim has been densely over-dyed into colours to create deep, muted olive, dusty burgundy and ashy okra tones that are then re-washed to allow the fabrics natural character to subtly emerge beneath the oaky winter colour pallet.


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