Goldenberg was one of 11 ITS finalists chosen to create an inspiring branding solution for their fashion collection at ITS 2012 by Avery Dennison Retail Branding and Information Solutions (RBIS), a global leader in apparel and footwear solutions and an ITS fashion partner. Goldenberg’s submission was selected as the winner because of its strong, consistent branding connection with his fashion collection.
“Mark was able to express himself as effectively on his branding solutions as he did in his collection, while telling a consistent story,” says Tim Voegele-Downing, global creative director at Avery Dennison RBIS. “Branding is essential for young fashion designers in establishing how consumers will interact and perceive their new creative collections. It is important that they infuse their brands with the same kind of style and creative flair as their collections. Watching these talented young designers, like Mark, use our apparel branding solutions to represent their personal brands and elevate their ITS collection was truly inspiring and we’re excited to be able to work with them to make their designs a reality.”
Avery Dennison RBIS created the award to help motivate young designers to unleash their creativity for branding. As the winner of the first-ever Brand Innovation Award, Goldenberg received a €3,000 cash prize and the opportunity to design and develop integrated branding solutions for the company’s Branding Solutions Portfolio that will be shown to all Avery Dennison RBIS global clients. Avery Dennison has also invited Goldenberg to visit its Customer Design and Innovation Centre in Germany, where he will work directly with the Avery Dennison Global Creative Services team.
Avery Dennison RBIS develops the latest creative trends and the innovative branding solutions that enable established brands and up-and-coming designers – like Mark Goldenberg – to bring their designs to life with high-impact brand graphics, labels and finishing touches. By providing guidance, support and the company’s full complement of branding solutions and tools to the 11 ITS finalists, Avery Dennison was able to demonstrate the impact branding can have on a collection from the very beginning. ITS 2012 was held in Trieste, Italy on Friday, July 13th and Saturday, July 14thand featured young designers and students from around the globe.
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